First launched in 2018, voco hotels is one of IHG’s fastest-growing brands with more than 100 properties signed and opened globally and now maintains growth momentum with new signings, recent and forthcoming openings…
With recent signings and openings in France, Spain, the UK and Ireland, Austria, Portugal and Belgium, these additions take Europe’s voco hotels total number of opened and signed properties to 37, up from 28 at the end of 2022, marking more than a 25 per cent increase in ten months. The incoming flurry of properties will bring the brand closer to its global ambition of reaching 200 properties in leading urban and leisure locations by 2028.
Image credit: voco
“Each voco hotels property that gets added to our portfolio is a real sign of the confidence from our owners across multiple markets in the brand,” said Willemijn Geels, VP Development, Europe at IHG Hotels & Resorts. ” voco hotels proves popular due to its design and operational framework conducive to conversion, empowering owners to carry through their own unique visions for their property. Guests enjoy the individual character and local charm of each hotel, and the speed at which the brand is growing in these popular markets is great proof of its successful formula.”
Ending the 2023 pipeline in Portugal, voco Algarve Formosa Park, is set to open by the end of the year. This hotel marks the voco hotels brand’s debut property in Portugal and promises an idyllic getaway on the Algarve. Guests can expect a full-service restaurant, bar, exclusive access to two golf courses, and a luxurious outdoor pool. Set within the beautiful Ria Formosa Nature Park, and next to the white sand Ancão Beach, guests will wake in one of the 61 elegant suites to views and the soothing sounds of the Atlantic Ocean.
Image credit: voco
Marking a significant milestone in the brand’s expansion, voco Belfast will be a brand debut into Northern Ireland. The hotel is scheduled to open its doors in early 2024 in partnership with Cliste Hospitality. voco Belfast will feature 120 guestrooms and enjoys a prime location in the city centre. The hotel is set to be perfectly positioned for a break in the city, with quick access to Belfast’s historic landmarks, museums, shopping, and entertainment venues.
Also slated for Q1 of 2024 is voco Letchworth Hall. Said to have been built by Sir William Lytton around the year 1620 and set across eight acres of grounds overlooking Letchworth Golf Club in the Hertfordshire countryside, the 87 key property promises to be a breathtaking stay in the British countryside.
IHG’s first lifecycle net zero carbon hotel is scheduled to open in early 2025. voco Zeal Exeter Science Park has been designed to align with the Net Zero Carbon Buildings Framework Definition of the UK Green Building Council – the membership-led industry network. The 142-key hotel will be situated close to the picturesque southwest English city of Exeter and offer leisure and business guests facilities including a restaurant, bar, gym, gardens, meeting space and numerous car charging points.
Scheduled for late 2025, voco Granada is set to be a top choice for travellers owing to its location. Adjacent to the Convention Centre of Granada, the communication highway and the city’s largest shopping mall, the 166-key hotel will be the perfect basecamp for guests to explore the nearby Alhambra, the Generalife Gardens, and the Albayzin, whilst enjoying full food and beverage on site.
voco hotels has 55 properties open around the world with a further 51 in the pipeline. In its Europe market, IHG has 783 open hotels and a further 167 in the pipeline, across 12 of its brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo, voco hotels, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday Inn Express, Staybridge Suites and Iberostar Beachfront Resorts.
Main image credit: voco
