Four new hotel deals in Dubai for Starwood

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In partnership with real estate developer, Dubai Properties, Starwood Hotels & Resorts have announced three Aloft and one Element branded hotels are expected to open in 2018, introducing 816 rooms in Dubai ahead of the Dubai World Expo 2020.Naaman Atallah, CEO of Dubai Properties, said: “As Dubai prepares itself to host a memorable World Expo 2020, Dubai Properties is proud to sign a four-hotel deal with Starwood Hotels & Resorts. The hotels under the Aloft and Element brands will offer two new concepts to the existing mid-market category in the Emirate, which will emerge as a vital segment in the run to the exposition. The time is right to launch new hospitality projects as demand for new hotel rooms continues to increase and culminate around this major event. Going forward, Dubai Properties will continue to offer modern, elegant, and cost-effective hospitality solutions for the emirate’s booming tourism industry.”

Aloft Dubai Dubiotech
Featuring 227 guest rooms, Aloft Dubai Dubiotech will be located in the world’s first free zone area dedicated to the life science industry. The hotel is 20km from the Dubai International Airport and 40 km from the new Dubai World Central International Airport. The hotel will also be equipped with three meeting rooms.

Aloft Dubai Studio City
Aloft Dubai Studio City comprises of 200 guests rooms, meeting space of up to 120 sqm and all of Aloft’s signature brand elements. The hotel is located in Dubai Studio City, a part of Dubai Media City that drives business in broadcast, movie, television and music production. Located 15 minutes from Dubai International Airport and the city centre, Dubai Studio City is easily accessible from all areas of Dubai.

Aloft Dubai IMPZ
Aloft Dubai IMPZ is located in Dubai’s dedicated media production zone, International Media Production Zone (IMPZ). The hotel will offer 221 guest rooms and will serve as a hub for the art, printing, publishing and media production businesses in the area.

Element Dubai IMPZ
Element, Starwood’s eco-innovation lab, is designed for today’s healthy, active traveller, with a nature-inspired design philosophy that is clean, modern and bright. Element IMPZ will offer guests 168 studio accommodations and double rooms for guests to relax and recharge from the stress of travelling. Signature amenities range from healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centres, bikes-to-borrow and electric vehicle charging stations.

Daniel Fountain / 23.08.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.