TownePlace Suites by Marriott®, designed by Gene Kaufman Architect (GKA) for the McSam Hotel Group, will be breaking ground in August at 324 West 44th Street, between Eighth and Ninth Avenues. Marriott chose 2015, the strongest period in history for new-hotel development; Times Square, the strongest hospitality arena in the United States; and Gene Kaufman, the most prolific hotel architect in New York and, possibly, the US for the New York City debut of its TownePlace Suites brand.
The 44,500-square-foot, 114-room hotel will have two seven-story wings connected by light-filled landscaped courtyard, with a striking grey-brick façade which features oversized windows and an eye-catching crisscross overlay. Amenities will include a fitness centre and meeting space.
NYC TownePlace Suites by Marriott is breaking ground in August
The design of the new TownePlace Suites reflects the brand’s’ positioning as the hospitality option for guests contemplating a long stay and seeking a setting more reminiscent of a comfortable apartment than a hotel. Many of the guest rooms will have private yards or terraces and all of the outdoor spaces, including the landscaped courtyard, will feature trees, planters, country-like paving stones, and privacy fences.
Gene Kaufman, GKA principal: “This Marriott project builds on the success of the adjacent InterContinental at 300 West 44th Street, which has transformed a pocket near Times Square into an upscale hotel location. With its low-scale, residential character, this TownePlace Suites will be unlike anything else in the area, an oasis of calm in one of the busiest and most action-packed parts of the city.”
VLDG will be designing the interiors.
