Evok Collection sets a date for Brach Roma

With Rome, Brach will be unveiling its third destination, following Brach Paris and Brach Madrid and continues to shape an international brand with an instantly recognisable character: a living, urban, cultural expression of luxury, designed to engage in dialogue with the city.

The project is led by real-estate company Zaka Investments, on behalf of Evok Collection, both owned by Pierre Bastid and partnered with Famille C Participations – the investment fund of the Courtin–Clarins family – a strategic shareholder of Evok Collection.

Image credit: Brach Roma

Housed in a landmark 5,000‐square metre building, formerly a school, fully reimagined to become a 5‐Star Luxury hotel, Brach Roma embodies the Brach philosophy: an address that lives at the pace of its neighbourhood, as much for travellers as for Romans. Restaurant, patio, bar, rooftop, sport & wellness: a collection of experiences gathered in one place, all guided by the same exacting standards of style, detail and service.

As in Paris and Madrid, Philippe Starck is responsible for the artistic direction of Brach Roma, bringing to life the brand’s DNA: an inhabited, vibrant, understated expression of luxury, where people come as much for the atmosphere as for the experience. Brach Roma articulates a clear vision of what a living place should be: not a passing trend, but a lasting address capable of establishing its own rhythm, its own scene, its own community, and a distinctive presence in the city.

Brach Roma will shelter 60 guestrooms and suites with terraces, a rooftop space, Brach Restaurant with patio and Italian bar, and a Sport & Wellness Club with 25‐metre pool.

Who is Evok Collection?
Since 2014, Evok Collection has been imagining and developing exceptional destinations shaped by a distinctive vision of luxury: sensitive, cultural and profoundly human. Each property is born from a clear intention: to create vibrant spaces infused with emotion, where aesthetics converse with meaning. Beauty is lived, service is elevated through the art of the gesture, and hospitality is expressed through genuine attention.

Through its two brands, Nolinski and Brach, Evok Collection explores two complementary languages: Nolinski, more contemplative, where culture and tranquillity define an art of time; Brach, vibrant and expressive, where urban energy becomes elegance and shared experience. Both are united by the same ambition: to create places that stand out for their presence, their atmosphere, and the stories they tell.

Main image credit: Brach Roma