Starwood Hotels & Resorts Worldwide, Inc. has recently announced the début of its Element brand in North Dakota. Owned and managed by StaySharpe Hotels, the new Element hotel offers smart, sustainable lodging for eco-conscious travellers with 130 light-filled rooms and an atmosphere designed to fuel a life in balance and on the move. Element Fargo is ideally situated across from the new $494 million Sanford Fargo Medical Centre and is just ten minutes from one of Microsoft Corporation’s largest campuses in North America. The newly constructed hotel is also close to historic downtown Fargo, West Acres Mall and the Fargodome – home of the North Dakota State University Bison. Located in the southeast corner of North Dakota, Fargo is part of the Fargo/Moorhead/West Fargo metropolitan area, which is experiencing rapid growth driven by its energy, technology and manufacturing sectors.
Element Hotels feature natural light, modern design, healthy options and eco-minded sensibilities. This re-imagined extended stay experience is perfect for the traveller who is visiting for a few days or a few weeks. Guests can fuel their day with the healthy Rise breakfast and wind down with the Relax evening wine reception – both complimentary. Spacious studios and one-bedroom suites at Element Fargo feature a fluid design of modular furniture, flat-screen LED televisions ranging from 40” to 65”, large desks with open shelving and custom-designed closets. Rooms will also include fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Staying on the move is easy with complimentary bikes to borrow, a state-of-the-art 24-hour fitness centre and an indoor saline swimming pool and sauna. The hotel will offer fast and free wired and wireless high-speed internet and a 453 square-foot meeting room with modular furnishings, a flexible layout and cutting-edge technology that can be customized to meet any business or social need.
Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space and offers travellers a fresh, re-imagined interpretation of the extended stay hotel experience.
Element is experiencing incredible growth momentum. With 19 deals signed in 2014, the brand is on track to triple its portfolio by 2017. On the heels of opening its first hotel outside of North America in Frankfurt, Germany, Element will open its first hotel in China later this year followed by new hotels in London, Amsterdam, Boston and Philadelphia, signifying the global appeal of the brand.
