Hospitality design and branding studio EDG has added another high-calibre design talent to the Singapore office, continuing its growth trajectory with the appointment of Erin Juhl as Design Director…
Stepping into the role of EDG Singapore Design Director, Erin Juhl will be leading the team to deliver thoughtful, experience-driven luxury and lifestyle hospitality design. Juhl’s strength lies in translating brand stories into environments that leave lasting impressions – from bold visual statements to nuanced details that elevate the guest experience.
“I’m a storyteller,” said Juhl. “Each project has its own narrative. My role is to shape that story through the built environment using design to connect with the guest emotionally while simultaneously making design choices that set the stage to deliver flawless service with ease.”
Image credit: W Maldives / Marriott International
Juhl holds a BFA in Interior Design from the School of Visual Arts, New York, and an MA in Interior and Spatial Design from Chelsea College of Art & Design in London. Originally from the U.S., she has spent the majority of her professional career in Asia, leading projects across Hong Kong, China, Taiwan, the Philippines, and Macau. Her portfolio includes work for some of the region’s most respected hospitality names including Mandarin Oriental Hotel Group, Shangri-La, IHG, and Indigo. Along the way, she has developed strong, trusted relationships with clients across the region.
“Erin brings a rare combination of creative vision and practical thinking,” commented Jennifer Johanson, President and CEO of EDG. “Her ability to take a project from concept to execution aligns perfectly with the way we work – with storytelling that’s rooted in strategy.”
Rob Shen, Managing Director of EDG Singapore, added: “As we gear up for a dynamic year of high-profile projects, Erin’s leadership and experience will be a huge asset. Her exceptional leadership, design talent and industry connections are going to have a hugely positive impact, both with the team and with our clients.”
Erin Juhl joins EDG at a time of continued growth for the Singapore office. Recent projects include the 25hours Hotel The Oddbird, Jakarta and the revamped W Maldives. In the back half of 2025, the office will see the unveiling of Chatterbox Café at MGM Macau, JW Marriott Surat, two Trident Hotels in Mumbai, a luxury resort in the Maldives, and three new standalone restaurants in Singapore.
Who is EDG Hospitality Design & Branding?
EDG is a global hospitality design and branding studio with offices in Marin Co, California, Dallas and Singapore. Their cross disciplinary team of architects, designers and brand strategists led by Jennifer Johanson are known for creating unique, narrative-driven guest experiences that connect people to place through design. EDG has won numerous awards and recognitions in its 35-year history, recently winning 2024’s Gold Key Award for the Four Seasons Resort Cabo San Lucas, and Interior Design Magazine’s 2023 Best Of Year award for Mii amo Spa in Sedona, Arizona.
Main image credit: EDG
