Created by ADS Design and RPW Design, it will be the first luxury hotel to open in the Albert Embankment area.
Crown Plaza has confirmed that its Albert Embankment hotel will open in May, smack bang in the middle of London’s latest area of regeneration, which is also home to the new US Embassy and high profile residential developments such as Battersea Power Station and Embassy Gardens.
The hotel is being opened as part of a new brand platform from Crowne Plaza Hotels & Resort that launched earlier in 2017 called ‘We’re All Business, Mostly’. The company says the $200 million brand investment shows its commitment to ‘remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions’.
Located on the South Bank of the Thames and created by ADS Design and RPW Design, the hotel offers views over the river, including the Houses of Parliament and the London Eye. Its team is headed by General Manager Fabio Gallo, who has led a number of openings prior to Albert Embankment.
The jewel of the crown will be a chic sky terrace on the 14th floor, with panoramic views of the Thames and capacity for over 70 guests. A stand-alone destination, with space for alfresco dining and an International food concept, the design will see a mix of blue hues along with copper and metallic tones. There will be open fires, floor to ceiling glass, wine and spirits collections, a shisha and cigar terrace and soft seating.
In keeping with the US Embassy neighbour, the hotel will offer an American lobby bar and restaurant, with capacity for over 70 guests. A bar will also stand at the centre of the room.
There are 142 bedrooms, including six suites, many with unobstructed city and river views, via floor-to-ceiling windows. The colour scheme marries muted tones with maroon and rust hues, and what’s described as a clean, comfortable design. All of the rooms and suites are equipped with contemporary amenities, including Nespresso Machines and mini-bars.
Fabio Gallo, General Manager, said: “We are thrilled to be leading the way as part of Crowne Plaza’s pioneering new concept, offering a premium and innovative service for the modern business traveller.
“Essential to delivering this personalised experience are the people, behind it. We have carefully curated a team of talented individuals, all experts from across the service and hospitality industry, whose passion and dedication for service delivery, is key to driving our success.”
“We understand that in a City that’s ‘always on’ we need to provide a hub where guests can work efficiently and comfortably, whilst simultaneously offering a vibrant space to relax, enjoy and revive at the end of the day. Crowne Plaza London Albert Embankment is at the very heart of this mind-set.”