W Hotels to debut in Egypt with Sharm El Sheikh property planned for 2020

150 150 Daniel Fountain
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Starwood Hotels & Resorts has announced that it will launch the iconic W Hotels brand in Egypt in 2020 with the opening of W Sharm El Sheikh and The Residences at W Sharm El Sheikh.Owned by Tower Prestige for Hotels SAE, the hotel will be ideally located at pristine Nabq Bay in the resort town of Sharm El Sheikh. Known to be one of the finest diving spots in the world, Sharm El Sheikh is amongst the most famous leisure spots in the Middle East.

Just a 20 minute drive from the Sharm El Sheikh International Airport, the hotel overlooks the Straits of Tiran at the mouth of the Gulf of Aqaba, providing guests with spectacular views. W Sharm El Sheikh will also feature 300 metres of sandy beachfront with direct access to the Red Sea.

“We are delighted to be working with Starwood Hotels & Resorts on this exciting and ground-breaking project,” said Mohamed Gamal Abdelwahab Omar, CEO, Tower Prestige for Hotels SAE. “We believe that W Hotels, with its outstanding international reputation as an innovative lifestyle brand, will reinforce the importance of Sharm El Sheikh as a world-class destination.”

W Sharm El Sheikh will ignite the local resort scene with its electrifying style and full calendar of exclusive W Happenings, showcasing the latest in fashion, music and design. The hotel will offer 350 stylish guest rooms and suites, including two Extreme WOW Suites (the W brand’s interpretation of the Presidential Suite). The Residences at W Sharm El Sheikh will feature50 branded residences with an exclusive lounge. Residents will enjoy access to the facilities and services that are available at the hotel.

Facilities at the hotel will include an all-day dining venue, two specialty restaurants, a destination bar and W Lounge (the W brand’s take on the traditional hotel lobby). Other amenities will include a spa, FITTM state-of-the-art fitness facility, a tennis court, WIRED 24-hour business centre, and a glamourous outdoor pool deck and bar.

Guests can also expect the W brand’s signature Whatever/Whenever® service, providing guests whatever they want, whenever they want it. An ideal venue, W Sharm El Sheikh will offer more than 1,880 square metres of ultra-modern meeting and event space, including a great room for larger celebrations and six Studios for smaller meetings.

Daniel Fountain / 25.10.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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