Starwood Hotels’ leading-edge Aloft brand launches in Durham, North Carolina

    150 150 Daniel Fountain
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    The ever-increasing number of Aloft hotels continued its steady rise with the recent news that the brand is moving into Durham, North Carolina.Owned by ATC East Development and managed by Davidson & Jones Hotel Corporation, Aloft Durham Downtown boasts a prime location within a new mixed-use complex in the recently revitalized American Tobacco Historic District. The newly constructed Aloft hotel features 134 spacious, loft-like rooms, tech forward innovation and a buzzing social atmosphere.

    Located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park, Aloft Durham Downtown is at the heart of the American Tobacco Historic District, which launched a massive redevelopment and restoration project in 2004 to transform the iconic American Tobacco Company’s campus into a unique, mixed-use development complex with local and national corporations, restaurants and event venues.

    Just 14 miles from the Raleigh-Durham International Airport (RDU), the hotel is also close to the Durham Convention Center, Duke University and Medical Center, and Research Triangle Park – one of the nation’s most prestigious high-tech and biotech hubs.

    Aloft Durham Downtown features an outdoor Splash pool, a 24-hour gym, re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. In addition, the hotel offers approximately 1,600 square feet of flexible meeting space for both business meetings and social gatherings.

    Daniel Fountain / 20.10.2015

    Editor, Hotel Designs


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