Starwood’s Aloft brand will soon make its debut in Allen, Texas. Located within the Watters Creek at Montgomery Farm mixed-used development, Aloft Allen is set to open in March 2018. Owned by Watters Creek Hospitality, LLC, and managed by Aimbridge Hospitality, the newly constructed Aloft hotel will feature 136 spacious, loft-like rooms, tech-forward innovation and an energetic atmosphere. “We look forward to adding Allen to the Aloft brand’s rapidly growing list of destinations in Texas,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft recently opened its 100th hotel worldwide, propelled by the success of its leading-edge design, tech-forward mindset and buzzing social scene.”
Facilities at Aloft Allen will include an outdoor Splash pool, a 24-hour gym, the brand’s signature W XYZ bar and re:fuel at Aloft, a one-stop gourmet grab-and-go food and beverage area. In addition, the hotel will offer 2,000 square feet of flexible meeting space for business meetings and social gatherings.
The Aloft brand’s innovative initiatives set it apart from the competition. With the launch of SPG Keyless–an evolution of Aloft’s Smart Check-In and the hospitality industry’s first mobile, keyless entry system–guests have the ability to use their smart phone as a key. The revolutionary technology is currently available at all Aloft, Element and W Hotels Worldwide globally. Additionally, every Aloft hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live At Aloft Hotels programming at the W XYZ bars.
Aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open, and the company’s second largest pipeline in hotels. Fueled by accelerating demand in dynamic markets worldwide, Aloft continues to enter new markets–including recent openings in Munich and Stuttgart, Germany–and is on track to triple its footprint in Mexico in less than two years.
