Aloft Hotels to make debut in Allen, Texas in 2018

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Starwood’s Aloft brand will soon make its debut in Allen, Texas. Located within the Watters Creek at Montgomery Farm mixed-used development, Aloft Allen is set to open in March 2018. Owned by Watters Creek Hospitality, LLC, and managed by Aimbridge Hospitality, the newly constructed Aloft hotel will feature 136 spacious, loft-like rooms, tech-forward innovation and an energetic atmosphere. “We look forward to adding Allen to the Aloft brand’s rapidly growing list of destinations in Texas,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft recently opened its 100th hotel worldwide, propelled by the success of its leading-edge design, tech-forward mindset and buzzing social scene.”

Facilities at Aloft Allen will include an outdoor Splash pool, a 24-hour gym, the brand’s signature W XYZ bar and re:fuel at Aloft, a one-stop gourmet grab-and-go food and beverage area. In addition, the hotel will offer 2,000 square feet of flexible meeting space for business meetings and social gatherings.

The Aloft brand’s innovative initiatives set it apart from the competition. With the launch of SPG Keyless–an evolution of Aloft’s Smart Check-In and the hospitality industry’s first mobile, keyless entry system–guests have the ability to use their smart phone as a key. The revolutionary technology is currently available at all Aloft, Element and W Hotels Worldwide globally. Additionally, every Aloft hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live At Aloft Hotels programming at the W XYZ bars.

Aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open, and the company’s second largest pipeline in hotels. Fueled by accelerating demand in dynamic markets worldwide, Aloft continues to enter new markets–including recent openings in Munich and Stuttgart, Germany–and is on track to triple its footprint in Mexico in less than two years.

Daniel Fountain / 05.11.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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