Bob W has announced that it has signed long-term lease agreements to convert two former hotels and an aparthotel in Munich into Bob Ws as it accelerates its expansion across the DACH region…
Bob W Mรผnchner Freiheit, Bob W Munich Old Town, and Bob W Munich Schwabing will bring the total number of the operatorโs buildings in Germany alone to 15, adding 198 units and a total of 3,948 square metres to the Bob W portfolio.
โThis deal was made possible thanks to the outstanding support from our team and partners in Germany,” commented Niko Karstikko, CEO and Co-founder of Bob W. “The locally inspired, design-led, and quality-driven hospitality of the properties aligned perfectly with Bob W, making the partnership feel right from the start. We are humbled to continue the H’Otello/H’Apato story, upholding these principles and honouring the legacy with great care”.
Image caption: Bob W Munich Old Town | Image credit: Bob W
โWeโre not stopping here” continued Karstikko. “Weโre keeping our eyes on more opportunities in the DACH region, ready to transform potential assets into signature Bob W properties while continuing to deliver an outstanding experience for our guests.โ
The prime locations deliver a mix of serviced studios, larger apartments, penthouses, and rooms, all showcasing Bob Wโs signature high-quality local design ethos and bespoke hospitality technology. This includes a digital front desk, seamless self-service check-in, and 24/7 remote guest service, blending the quality and reliability of a hotel with the comfort and practical amenities of a home.
Formerly HโApato Schwabing, Bob W Munich Schwabing, is located at Fallmerayerstraรe 22 and was last year presented with a German Design Award. The property offers 71 spacious serviced apartments, including a social lounge and coworking space, and is surrounded by a range of independent retailers, vibrant street art installations, and other cultural attractions.
Image caption: Bob W Muฬnchner Freiheit | Image credit: Bob W
Bob W Mรผnchner Freiheit, formerly HโOtello Schwabing, is located at Hohenzollernstraรe 9, offering 71 rooms in a vibrant area that is popular among visitors exploring the city and digital nomads combining work and leisure.
Situated within walking distance of medieval markets, beer halls, shops and restaurants, Bob W Munich Old Town โ formerly the HโOtello Lehel โ at Baaderstraรe 1 in the heart of Munichโs historic Old Town offers 56 contemporary Bobs.
The three new properties โ which are owned by a private landlord โ further strengthen Bob Wโs robust pipeline of signed properties in key German cities including Munich, Bonn, Berlin, Stuttgart, Lรผbeck, Cologne, Dortmund and Hamburg. Germany continues to be one of Bob Wโs most important markets, as the company commits to further growth in this strategically important region.
Sebastian Hรถcherl, landlord of the new properties said: “Partnering with Bob W was an obvious and natural choice, as their values resonate seamlessly with ours. Renowned as one of Europeโs most innovative, guest-centric, and design-focused hospitality operators, Bob W carries forward the values we established for our brands. We are excited to see Bob W elevate these locations, delivering exceptional guest experiences while preserving the legacy we built with HโOtello and HโApato.โ
Bob W is now operational in 18 cities across 10 countries and continues to seek new partnerships with landlords and asset managers to secure lease agreements for suitable properties across Germany and the continent.
Main image credit: Bob W
