Blacksheep launches House of Black

Blacksheep proudly announces the launch of House of Black, an independent creative studio dedicated to luxury and lifestyle hospitality. The studio brings together branding, F&B strategy and interior design. These disciplines can be delivered independently or as a united offering, each one crafted to ensure story, guest experience and spatial design align seamlessly as one coherent whole.

Led by CEO (and Brit List Interior Designer 2025) Toni Black, House of Black marks the next evolution of Blacksheep’s luxury and lifestyle portfolio, following a strategic leadership restructure in 2023. House of Black operates independently under the Blacksheep Holdings Group, with its own creative direction, client roster, and team. Founder Tim Mutton remains on the group board, to support the long-term creative alignment while the new studio charts its independent path forward.

House of Black is a London-based creative studio specialising in luxury and lifestyle hospitality, blending branding, F&B strategy and interior design to craft unforgettable experiences across the world’s leading destinations. From boutique to luxury hotels, restaurants, bars, and cultural concepts, the studio designs experiences that ‘are designed to be felt, not just seen’.

House of Black will work internationally across Europe, the Middle East, Africa, Asia, the Caribbean, and the United States, partnering with hotel groups, independent operators, and visionary founders to create hospitality experiences that move beyond the expected that connect emotionally, tell stories, and leave a lasting impression.

Toni Black, CEO, commented on the launch of the new brand: “House of Black is a collective, a bringing together of different voices, cultures, and perspectives to shape hospitality experiences with real depth and meaning. The idea of a ‘house’ is intentional. It represents legacy, belonging, and contribution. I’ve brought together a team of extraordinary thinkers and creators, each with a different lens, but united by a shared belief that great design is born from collaboration and emotional connection.”

Already working on a number of hospitality projects, onlookers can expect to see several House of Black projects open to the public across the UK and Europe in 2026.

Image credit: Simon Williams

Main image credit: House of Black