Bespoke Skopos Fabrics for Butlin’s Minehead

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The Butlin’s site at Minehead is one of three Butlin’s holiday resorts across the UK. The Butlin’s brand, established almost 80 years, has become a well-known British Institution. Now owned by Bourne Leisure, Butlin’s Minehead, the largest of the three resorts, was the third camp to open in 1962. With a requirement to improve the perception of accommodation at Butlin’s, they embarked on a high investment project to redesign the chalets set within a new Lakeside village at its resort in Minehead, Somerset.Brief:
Officially opened in May 2015, the brief for the Lakeside chalets was to provide an environment which remained loyal to the history of the traditional chalet but with a 21st century, modern feel. Architecture by Allison Pike, Butlin’s wanted to furnish the interiors with prints and designs evoking memories of the ‘Butlin’s British seaside, to emphasise the heritage of the ‘family holiday’. Colours needed to be bright, cheerful, (without being overwhelming) and the new design unique to the Butlin’s brand. The Butlin’s iconic logo was a key part of the brief and needed to be evident in the design.

Outcome:
Fusion by Design worked with Skopos and the Butlin’s team to develop a bespoke printed design for curtains and wardrobe backs, with the print of a small graphic Butlin’s yacht, bearing the Butlin’s ‘B’. The yachts were seen as a fitting icon for the lakeside accommodation, symbolising freedom and relaxation. The design was inspired by a forum post of a bygone memory of the curtains in the original Butlin’s chalets, featuring a quaint yacht scene. Retro tones, inspired by nostalgic photos and advertisements from Butlin’s golden era, have been mixed with bright complimentary colours. Skopos’ Peru fabric was used as a colourful highlight.

Branding on the cushion and bed-throw fabric was inspired by Billy’s original chalets, which welcomed guests with branded bedding using the ‘B’, demonstrating pride in the brand and gaining him a reputation for his attention to detail.

Click here to contact Skopos via their website: www.skoposdesignltd.com

Daniel Fountain / 01.06.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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