Aloft to fill hotel component of Aventura ParkSquare development in Miami

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Miami-based Integra Investments has announced that the leading-edge Aloft Hotel brand, a vision of W Hotels, will serve as the signature hotel component at Aventura ParkSquare, one of the United States’ most forward-thinking projects with health and wellness as the cornerstone of its design.With more than 100 hotels world-wide, Aloft delivers a fresh approach to the traditional hotel landscape, with tech-forward offerings and modern style for the next generation traveller.

Developed by an affiliate of Norwich Partners and designed by Zyscovich Architects, Aloft Hotel at Aventura ParkSquare will feature 207 spacious rooms with a cutting-edge design to complement the upscale project, as well as Aloft’s chic W XYZ Bar and an oversized pool deck. Construction on the hotel is scheduled to begin in the autumn, with a grand opening to be held in Spring 2017.

Norwich Partners is also developing the planned AC Hotel by Marriott in Aventura, located directly across the street from Aventura ParkSquare.

“The Aloft brand embodies the buzzing atmosphere and lifestyle we are cultivating at Aventura ParkSquare. We couldn’t be more thrilled to welcome them to our growing list of brand partners as they will surely bring to life our vision for Aventura’s new central hub of activity,” said Victor Ballestas, Principal of Integra Investments. “We see great synergy with their innovative brand and the vibrant community we are creating at Aventura ParkSquare.”

Establishing a new direction for healthy living, Aventura ParkSquare is the first project of its kind in South Florida with wellness as the cornerstone of its design. The near 7.5-acre, mixed-use development will stand apart due to its metropolitan feel that promotes an active lifestyle. Extra-wide sidewalks for enhanced walkability; open staircases that support less use of elevators; and the elimination of curbs for greater accessibility will give patrons rewarding health benefits, while shopping, dining, living, working and playing.

In addition to Aloft, Aventura ParkSquare will encompass 55,000 square feet of retail space complete with upscale boutiques, fine dining, and restaurants with outdoor seating; a 131-unit luxury condo tower; a 100,000-square-foot Class A office building with outdoor event space; and a 45,000-square-foot, state-of-the-art wellness medical center with specialty healthcare tenants.

Daniel Fountain / 13.09.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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