ALHI adds Netherlands’ 5-star Grand Hotel Huis Ter Duin to portfolio

Hotel Huis Ter Duin
850 425 Daniel Fountain
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Associated Luxury Hotels International (ALHI) has expanded its worldwide portfolio and Western Europe options with the addition of the Netherlands’ acclaimed Grand Hotel Huis Ter Duin in Noordwijk, just outside Amsterdam.

Located directly on the beach, in the picturesque province of South Holland, the 5-Star hotel provides stunning views of the North Sea and has won the prestigious “M&IT Award” for “Best Overseas Hotel” in 2014, 2016 and 2017. ALHI, the world’s leading independent hotel Global Sales Organization, now represents the renowned 254-room hotel to the European and North American meetings, conventions and incentive market, according to ALHI’s Chief Sales Officer Mark Sergot.

ALHI Global Luxury Sales features a distinguished portfolio of more than 250 luxury and upper-upscale hotels and resorts around the world, plus 23 luxury cruise ships appropriate for meetings and incentive programs, and Destination Management Companies (DMCs) in 100-plus locations worldwide. All of ALHI’s member hotels and resorts are either independent or are with an independent hotel brand, and specialize in serving the Meetings, Incentives, Conventions/Conferences and Exhibitions/Events (M.I.C.E.) marketplace.

Grand Hotel Huis Ter Duin becomes ALHI’s third member hotel in the Netherlands, joining the luxurious and historic Grand Hotel Karel V Utrecht, offering 121 guest rooms and 935 square meters of meeting space in Utrecht/Amsterdam; and the elegant 75-room Duin & Kruidberg Country Estate in Santpoort-Noord in the truly beautiful South Kennemerland National Park.

With this newest member, ALHI’s luxury portfolio now features 38 distinctive hotels and resorts in Western Europe; 13 in Eastern Europe; more than 150 in the USA and Canada; 16 in the Bahamas, Bermuda, Caribbean region and Mexico; 13 in the Middle East; 33 in Asia; 9 in Africa; and 4 in South America.

“Grand Hotel Huis Ter Duin is a remarkable hotel offering an impressive beachfront setting, first-class accommodations and wonderful meeting and event space,” said Sergot. “We are very proud to now showcase this exceptional hotel to meeting professionals, incentive specialists and business executives throughout Europe and North America.”

Sergot added, “The Netherlands continues to be a very popular choice for groups, and the addition of this acclaimed hotel will help us address that demand. Add in Grand Hotel Huis Ter Duin’s ideal location just 20 minutes from Amsterdam’s Schiphol Airport, and it is a terrific new option for meeting and incentive groups.”

The Grand Hotel Huis Ter Duin is a family-owned 5-star property that offers 254 luxurious guest rooms, which includes 20 attractive suites and 4 stylish penthouses. Featuring its own private beach, the hotel also has 19 meeting rooms, with a total of 2,650 square meters of meeting space, making it possible to accommodate up to 1,500 guests. Plus, the hotel offers the celebrated MC Wellness spa, an indoor pool, free Wi-Fi and a wide selection of dining outlets including Restaurant Latour, Breakers Beach House, and Brasserie La Terrasse. Besides its beautiful beaches, Noordwijk is known for its museums and picturesque tulip fields. The hotel is just 30 minutes from Amsterdam, Leiden, Haarlem, and The Hague.

Daniel Fountain / 23.12.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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