Accor announces Mercure London Hyde Park Hotel

    150 150 Daniel Fountain
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    Accor has announced it will open a 78 room hotel under its Mercure brand in Talbot Square, London. The hotel is situated in a prime location close to Hyde Park and Paddington Station (the main central London terminus for express trains to Heathrow Airport). Mercure London Hyde Park hotel will be operated under a franchise agreement with the property owner, London Town Hotels Group, which is extensively renovating the property ahead of its scheduled opening later this year. The new four star hotel will re-open under the Mercure hotel brand within the next four months. Mercure London Hyde Park will give the hotel brand a foothold in both Paddington and London’s iconic Hyde Park.

    Accor and London Town Group already have a very successful partnership with Mercure London Paddington, Mercure London Kensington and Mercure Nottingham already trading with impressive results.

    Koolesh Shah, Managing Director of London Town Hotels Group added, “Mercure is a strong global brand which perfectly complements and exemplifies London Town Hotels’ ethos of four star city centre hotels. I am keen to expand our four star offering within key city centre destinations and this deal achieves a part of this vision which will greatly benefit our customers. It is really exciting to build upon our flourishing relationship with Accor and the Mercure brand.”

    Mercure prides itself in being the only 4-star hotel brand that combines the strength of an international network, with a strong quality commitment and individualised local touches. The Mercure London Hyde Park hotel joins a network of 74 Mercure hotels in the UK and 725 Mercure hotels worldwide.

    Jonathan Sheard, SVP Operations Luxury, Upscale and Midscale Brands, Accor UK and Ireland said, “We are very happy to add another Mercure hotel to Accor’s expanding portfolio, especially since it represents the further growth of a successful franchise relationship with London Town Hotels. This deal is a clear reaffirmation that the Mercure brand can deliver great performance even in competitive markets like London.”

    An awarding-winning brand deemed, “The Best Midscale Hotel Group” by the British Travel Awards 2013 and the Business Travel Awards 2014, Mercure continually proves its popularity to consumers and the business community.

    Thomas Dubaere, Managing Director, Accor UK & Ireland concluded: “We’re pleased to see the Accor network growing in the UK and this announcement is especially good news for our midscale business. This is a clear demonstration that independent hotels continue to be attracted to Accor’s brands and the strength of our distribution services.”

    Daniel Fountain / 30.06.2014

    Editor, Hotel Designs


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