A touch of ‘Gangnam Style’ for Accor’s ibis Ambassador Seoul property

150 150 Daniel Fountain
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AccorHotels has announced the rebranding and refurbishment of ibis Styles Ambassador Seoul Gangnam, formerly ibis Ambassador Seoul Gangnam.Featuring 317 rooms, the newly refurbished and rebranded hotel is located in the Teheran-Ro business area of the trendy Gangnam District, near several entertainment and shopping attractions, and just a 10 minute walk to COEX Convention Centre.

From sophisticated lobby lighting to unique furnishings, the new hotel is designed in chic bright colours and bold decor with crisp white backdrops. The guest rooms feature 40-inch smart flat-screen TVs, Wi-Fi internet access and a range of in-room amenities.

“The renovation and rebranding of ibis Styles Ambassador Seoul Gangnam will offer both business and leisure travellers a new level of service and style representative of the ‘all inclusive’ Ibis Styles brand that resonates simplicity, generosity, quality and conviviality,” said Patrick Basset, Chief Operating Officer for AccorHotels Upper Southeast and Northeast Asia.

“By upgrading the physical spaces and broadening the scope of service, the renovations and rebranding transform the hotel into a lifestyle destination that better caters to the needs of travellers today,” added Cho Min-sook, General Manager of both ibis Styles Ambassador Seoul Gangnam and Myeongdong.

Daniel Fountain / 06.09.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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