A carpet of good and true virtue

150 150 Daniel Fountain
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Striking large-scale contemporary interpretations of traditional and classical patterns mark Virtue by Wilton Carpets Commercial as a range of true integrity. From the lavish damask of Florentine and the floral flourishes of Pomegranate and Chrysanthemum to the tartan of Dunkeld and the intricate geometric of Woodland, the Virtue collection offers 18 designs that will add an air of sophistication to any environment.

Beautifully woven in a combination of 80% wool 20% nylon for durability and precision pattern reproduction, the Virtue collection is available through Wilton Carpets’ FastTrack service for delivery in 28 days. Any design in the Virtue collection can be fine tuned with any of the 12 colours from the Optimum palette, including shades such as lime zest, ocean, ruby and cashmere.

To ensure suitability in a wide range of environments, Virtue carpets are available in four qualities, ranging from seven-row for medium contract use up to 10-row for very heavy contract use, making the collection ideal for use anywhere from hotel reception through to public house function room. Woven in Wiltshire, the 80% wool 20% nylon axminster collection comes in a 3.66m width.

“The Virtue collection is truly stunning,” enthuses Alan Whittle, sales director for Wilton Carpets. “From lavish and intensely detailed carpets such as Marseilles through to the overlaid geometrics of Orbital, this exciting collection offers a true opportunity to specify a carpet with the ease that comes from a stock collectionand with the looks of a bespoke creation when in-situ.”

Daniel Fountain / 08.06.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.