Spa design in the new era of wellness

730 565 Hamish Kilburn
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GTHD

A GUIDE TO HOTEL DESIGN PT 52:
SPA DESIGN IN THE NEW ERA OF WELLNESS

In the next decade, spa design will seamlessly blend wellness, technology and touch to enhance the guest journey, future-proofing the business for years to come, as Sparcstudio explains…

The future of spa and wellness design remains positive. Out of crisis comes innovation and we have witnessed this in 2020 in the way that many spas have pivoted their business in response to the changing rules and regulations set out of governments around the world. During the year we have considered the impact of the pandemic for spa and wellness design and believe that spas of the future will have to be mindful of personal space for each guest, designing the wellness space to maximise comfort while embracing nature – connecting the inside with the natural world outside.

Sparcstudio has identified a number of design trends for hotel investors and spa operators to be aware of when planning their next project.

Spa in nature

Post-Covid I believe there will be an even greater emphasis on outdoor spa-ing and a link to nature. Guests will want to escape hermetically sealed artificial environments and will  embrace the outside. Natural pools and Spa gardens will be even more key such as the ones we helped to create at South Lodge Spa.

A spa garden doesn’t have to include expensive hydro pools and heat cabins. Maximise the use of any outdoor space as part of your spa experience. Be it a garden, courtyard or roof terrace or just a view through an open window. Outdoor sensory experiences could include individual relax zones dotted around an aromatic herb garden, daybeds arranged around a firepit sprinkled with cedar chips, or playful swinging seats alongside a beautiful trickling water feature.

Personalised and Individual spaces

Personalised spaces within large spa communal relaxation spaces will give way to smaller more intimate couples spaces spread throughout the journey. Expect to see pod changing rooms and spaces where guests can enjoy shared treatment experiences for two people or a small private group.

A glass door into a spa

Image credit: Cottonmill Spa at Sopwell House

Free to roam areas such as pools and thermal suites and relaxation spaces will need to rely more on signage and other methods to inform about levels of usage. The new added transparency in thermal suite design is a great benefit in that guests can check via glass enclosures as to how busy a heat cabin is prior to entering. Where rooms are dark or enclosed it is possible to incorporate an electronic screen to the exterior of the room such as the one that was designed for the Meditation room at Sopwell Cottonmill Spa. The small screen communicates via sensors to indicate which of the beds are occupied. This has the added benefit of minimising disturbance of guests already in a room by opening the door to check to see if a bed is available.

A luxury pool and seating area

Image credit; Dormy House

Health is the new wealth

We think there will be a further blurring of the lines between wellness, spa and fitness offers and that there will be even more demand for these facilities post-Covid as we seek to be healthier in mind and body. We anticipate there being a move away from the concept of a ‘spa’ as a once in while treat, and that there could be an increase in the spa as a Private Members Club similar to the model that can be experienced at the Club at Cottonmill Sopwell House Hotel, where spa becomes as regular a  isit  as the traditional gym and incorporates yoga spin and fitness facilities.

Led by technology

Intelligent use of technology will be adapted to create safe spaces for guests – self-cleaning rooms, UV robots, anti-viral fogging, ‘Star Trek’ type sensor opening doors, and RFID Touch Technology for opening lockers and to pay for services for example. We don’t think this will translate into clinical sensory deprived environments – but tech should enable and facilitate in a discreet way. For example, Cottonmill Spa at Sopwell House has digital screens to indicate available space within the Relax Room.

The importance of clean air in spas will see the introduction of mechanical ventilation and air conditioning antivirus treatment systems. These will become commonplace as will the opportunity to naturally heat and ventilate spaces. Expect to see an explosion in the utilisation of outdoor space in spas where spa and wellness experiences in the fresh air will prove popular with guests.

Since you’re here, why not read our 5-minutes-with interview with Beverley Bayes, Director of Sparcstudio?

New build properties will rely on naturally antiseptic materials such as copper and include homogenous and large-scale floor and wall finishes which reduce grout and are easier to clean.

With all technological advances and design developments, spa designers must always consider how to integrate the human experience into a guest journey – perhaps drawing on the ‘barefoot luxury’ style we designed at the Spa at South Lodge design, this ideal must always maintain priority, so that it is elegant, beautiful, functional and people friendly.

Sparcstudio is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here.

Main image caption: Sparcstudio

Hamish Kilburn / 19.01.2021

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AUTHOR

Hamish Kilburn

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.