Villeroy & Boch logo in blue with white text, date reading 1748

Villeroy & Boch

531 295 Meghan Taylor
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Villeroy & Boch Group: Driving Strategic Leadership in Bathroom & Wellness and Dining & Lifestyle 

The Villeroy & Boch Group is one of the leading providers of premium bathroom and wellness solutions, alongside distinguished dining and lifestyle collections. Founded in 1748 and based in Mettlach, Germany, the company is renowned for exceptional craftsmanship, cutting-edge design and unwavering quality. Today, the Group’s portfolio comprises two global brands – Villeroy & Boch and Ideal Standard – and a range of local brands, including Armitage Shanks in the UK. With over 12,000 employees, the Group serves consumers in more than 140 markets worldwide. 

Strengthening the Group’s Bathroom & Wellness Business 

The early‑2024 integration of Ideal Standard has significantly expanded the Group’s Bathroom & Wellness business across product categories, markets and distribution channels. By combining Ideal Standard’s deep expertise in taps and showering with Villeroy & Boch’s established leadership in ceramics, the Group now offers an exceptionally broad range of solutions for both private and professional applications. 

While Villeroy & Boch enjoys strong brand recognition among premium consumers, Ideal Standard brings proven project business credentials in healthcare, hospitality, public washrooms and large‑scale developments. This dual-brand strategy not only deepens market penetration in core territories such as Germany, France, Italy and the UK but also unlocks growth opportunities in the Middle East, North Africa and Asia-Pacific.   

Villeroy & Boch bathrooms

Image credit: Villeroy & Boch

A Legacy of Design, Innovation and Craftsmanship 

Founded in 1748 by François Boch and Nicolas Villeroy, Villeroy & Boch pioneered premium ceramics manufacturing, developing both innovative production processes and leading designs that have delighted consumers for centuries. This enduring tradition of design excellence, pioneering innovation and masterful craftsmanship remains at the very heart of the Villeroy & Boch Group.  

From the iconic La Boule collection – originally conceived in 1971 by Helen von Boch to showcase how tradition and innovation can coexist – to longstanding collaborations with renowned designers, architects and artists such as Luigi Colani, Paolo Tilche and Achille Castiglioni, the Group draws on a deep-rooted heritage. Today, contemporary voices like Roberto Palomba, Gesa Hansen and Christian Haas continue to influence the brands’ creative direction. 

Innovation remains central to the Group’s philosophy. Supported by over 300 engineers in dedicated innovation centres in Germany, the Group develops long-lasting, sustainable and efficient solutions that respond to the needs of modern living. Notable advancements include Villeroy & Boch’s TwistFlush flushing system, which exceeds European standards with its powerful water vortex and Ideal Standard’s FirmaFlow+ ceramic cartridge, designed for exceptional durability and performance. 

This forward momentum is underpinned by a long-standing commitment to quality. Generations of manufacturing expertise are reflected in every product the Group brings to market. 

Villeroy & Boch bathrooms

Image credit: Villeroy & Boch

Two Distinct Brands – One Shared Vision 

Guided by the vision ‘The art of bringing something special into every day,’ the Villeroy & Boch Group creates spaces of wellbeing and moments of connection. With its desirable brands and passion for innovation and design, the Group crafts long-lasting products that meet the highest standards. 

Each brand plays a distinct role in this shared vision. Villeroy & Boch appeals to those who value refined aesthetics, advanced technology and timeless design. Focused on the premium segment, the brand inspires a feeling of home, reflecting its emotional connection with consumers and focus on enduring quality. 

Ideal Standard is rooted in modern, minimalist design and provides smart, reliable solutions for bathrooms – from residential and hospitality developments to healthcare and public buildings. By offering smart design solutions, Ideal Standard is focused on the smart premium segment. 

www.villeroy-boch.co.uk

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Meghan Taylor

All stories by: Meghan Taylor

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.