Episode 21: a new era of lifestyle in design (Holly Hallam)

Prepare to be inspired. Holly Hallam is a rare breed of an interior designer – she and her team at Design LSM unapologetically don’t quite fit the mold. With the studio based outside of London, in Brighton, Design LSM turn what could be considered a weakness by not being centrally based into its greatest strength – there’s nothing quite like being inspired by crisp sea air. In addition, Hallam who has no formal training as such, but learned from the sidelines by watching her interior designer father, is able to inject a new layer into the studio and indeed the wider arena. With her strong background in marketing and branding, Hallam understands the need for a 360-degree mindset in the modern hotel design scene.

Listen to the full episode below:

Utilising this thinking, Hallam and her team have worked for brands including, but not limited to, The Alchemist, Gaucho, Curio by Hilton and Kiss The Hippo.

In episode 21 of DESIGN POD, sponsored by Minotti London, Hallam joined Editor Hamish Kilburn on the DESIGN POD sofa to discuss a new era of lifestyle. During the interview, which naturally led from a previous episode where Kilburn and designer Jo Littlefair explored ‘a new era of luxury‘, Hallam highlighted key projects that she believed helped to pivot lifestyle in design and hospitality into a new lane.

Main image credit: Hotel Designs/DESIGN POD