Episode 17: Flexibility in design & architecture (Simon Kincaid)

Simon Kincaid, who joins the DESIGN POD podcast, has more than 20 years’ industry experience in residential, hotel and hospitality design. Arguably, there is no one who is better equipped with the skills and know-how to understand and enforce flexibility in an industry that is ever-evolving.

His latest projects include, among others, Puro Kazimierz, Blake Tower, Luma and The Conran Shop in Seoul.

The interior designer and architect has worked across residential, hospitality and retail sectors, and brings a great understanding of consumer lifestyle trends to the communal and public areas of all project typologies, often to engage with the wider neighbourhood, as well as creating well detailed desirable homes, hotels and experiential retail experiences. And he does all this (and more) while generating a strong sense of place and identity in every brand he and his team touch.

Kincaid joins Hamish Kilburn and co-host Harriet Forde for this episode, sponsored by Minotti London, to explore why now designers and architects need to be able to bend in order to create strong brand awareness and deeper narratives.

For Kincaid, his ability, which was the result of working in various corners of the design and architecture arena, aligned cohesively with Conran & Partners’ approach to projects, which is to put the brand at the heart of the project.

In the next episode of DESIGN POD, the duo from GamFratesi joins the Minotti London sofa to speak about furniture product design.  

Main image credit: DESIGN POD