Starwood Hotels & Resorts Introduces the Luxury Collection Brand to Key West

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Starwood Hotels & Resorts Worldwide, Inc. announces the debut of Sunset Key Cottages as a Luxury Collection resort on an island off the coast of Florida’s cool and eclectic Key West. Introducing unparalleled luxury and personalized service to one of the country’s most coveted destinations, Sunset Key Cottages joins The Luxury Collection’s portfolio of 15 diverse hotels in North America, ranging from the iconic Palace Hotel in San Francisco to the modern, art-deco Chatwal hotel in New York. Poised on the secluded 27-acre island of Sunset Key, the alluring resort embraces the island’s stunning natural beauty, breathtaking ocean views and 40 luxuriously appointed two-, three- and four-bedroom cottages with quaint foot paths that lead guests through the resort’s lush tropical landscape. Guests are first greeted at the resort’s mainland porte-cochère and whisked away via private boat for a short cruise to Sunset Key Island. Guests are then welcomed by the resort’s signature cocktail, frozen-sweet treats and The Luxury Collection brand’s signature concierge service, who serve as a portal for travelers to discover the intriguing and less explored adventures of Key West.

Sunset Key Cottages features an exquisite epicurean experience at Latitudes, the resort’s waterfront all-day dining restaurant with seating on the water’s edge where guests are surrounded by gorgeous views of the Gulf of Mexico. The secluded resort also features an intimate spa with spacious treatment suites, a relaxation room, and private verandas for guests to relax after locally-inspired treatments including wraps, scrubs, facials, and massages. Destined to set new standards of luxury in South Florida, Sunset Key Cottages offers its discerning guests access to a state-of-the-art fitness center, two tennis courts, a basketball court, and signature ‘tropical free-form, zero-degree entry pool’.

Daniel Fountain / 14.03.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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