VI Hotels continue growth strategy with takeover in Germany

150 150 Daniel Fountain
  • 0

Vienna International Hotelmanagement AG (VI) is setting a milestone in its announced growth strategy with the acquisition, via its German subsidiary, of the 4-star Arcadia Hotel Coburg from the German hotel group Arcadia effective 1 June 2013.The purchase of the Arcadia Hotel Coburg by Vienna International Hotelmanagement AG is effective as of 1 June 2013. At the same time, VI is assuming management of the hotel with no interruption to service and will continue to operate the hotel under the Arcadia brand. After the recent hotel opening in Munich, the Austrian hotel group is taking another step in pursuing the growth strategy announced at the end of 2011. The Arcadia Hotel Coburg will continue to be promoted in cooperation with the sales operations of the Arcadia Group as well as through VI’s channels. As a 4-star product, the hotel fits seamlessly into the portfolio of the Austrian hotel group and possesses plenty of potential for the continued business growth of the VI Group.

The Arcadia Hotel Coburg is being acquired by VI Asset GmbH, a subsidiary of Vienna International Hotelmanagement AG. VI is taking advantage of the historically low interest environment to expand the properties in the portfolio. Vendor is the Arcadia hotel group. Both parties have agreed to keep the price confidential.

“I am very pleased to be acquiring another property in Germany so soon after the successful opening of our new angelo Westpark in Munich. Despite the extremely difficult financing environment, we have succeeded in realising this acquisition and are beginning with the implementation of our asset strategy. This gives us reason to be positive about the future growth,” said Dr. Andreas Karsten, CEO of Vienna International Hotelmanagement AG.

The owner of the hotel property is pleased to have realised the sale of the Arcadia Hotel to an experienced hotel developer and manager: “The sale to VI Hotels & Resorts and the future cooperation guarantee that the hotel will continue to be run under the recognised Arcadia Group brand name,” said Dr. h.c. Reinhard Baumhögger.

The hotel staff will be integrated into the operations of the VI Group with no interruption in service. VI’s newest 4-star Arcadia Hotel Coburg offers 123 rooms and meeting space for 64 people.

Daniel Fountain / 28.07.2013

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.