Thailand-based hotel management company ONYX Hospitality Group offers two innovative and unique spa brands as part of its strategic growth plans. With each brand catering to very distinct market segments; Breeze Spa is the ‘fun’, mid tier offering whilst Maai Spa will offer exclusive, luxury spa experiences for a discerning, spa-savvy clientele. Stemming from a comprehensive review of the existing spa offering and with due consideration given to ONYX’s strategic growth plans, a conclusion was reached that two brands were needed.
Breeze
Conceptualised from the premise that happiness is a key foundation for wellness, Breeze Spas will appeal to a wide-reaching demographic, encompassing the seasoned spa aficionado to the wellness newcomer. The spa brand presents a simple yet innovative Mood Therapy Treatment concept. Designed to be a complete sensory experience, each treatment is aligned with a carefully chosen traditional body therapy or massage technique as its centrepiece, enhanced by specific aromatherapy oils, herbal teas, musical selections and even colours to provide a package that delivers the mood each guest is looking to bring to their life.
In addition to a range of customised treatments and products under the Breeze label, the spas will also feature offerings by leading Thai natural skincare brand, Panpuri and the award-winning Italian spa products brand, Comfort Zone.
The first Breeze Spa will open its doors at Amari Hua Hin in June 2012. Plans are also underway to refurbish the existing spas in all Amari properties to fully encapsulate the vibrant Breeze design.
Maai
This is an exciting luxury wellness brand borne from the tradition of authentic Thai healing combined with modern day science, all encased within the elegance of Thai silk. Offering a combination of private suite based treatments, unique Thai herbal programmes and advanced skincare science, Maai Spas offer results-driven beauty treatments and technology delivered through personalised programmes, amidst a backdrop of contemporary luxury.
Maai Spa’s authentic treatments draw from the 2,500-year history of indigenous Thai healing with influences from Indian, Chinese and Tibetan healing practices. The traditional therapies will be combined with modern scientific wellness.
In an interesting parallel, the origin of Thai silk follows a similar path across Asia as the country’s ancient healing techniques. Thus, Maai (which means silk in Thai) blends the attributes and traditions of this sumptuous, handcrafted fabric to create luxurious, elegant spa surroundings.
These two distinctive spa brands will enable ONYX to enhance the facilities within its own portfolio of managed properties whilst also offering management services for these spas to be set up in third party hotels, standalone luxury residential or mixed used developments and even airport lounges.
