Continent Hotels & Resorts ® Brand Management and Franchise Systems – World Wide and AVRORA Hospitality Group, Inc., Russian Management Company, have signed a Master License Agreement for the development of Continent Hotels, Resorts and Inns across Russia. The Continent brand and franchise membership system is owned and operated by Continent Hotels and Resorts (Continent Otelcilik ve Turizm Ltd.), a Turkish hospitality services company based in Istanbul, Turkey. This agreement establishes a development program for the conversion of existing hotels as well as the building of new hotels across Russia.
Dmitry Ivanov, Chairman of the Board of Directors at AVRORA Hospitality Group, said, “We have found an excellent fit with our Continent Hotels partnership, a mid and upper scale market limited and full service chain that fits the strategic needs of Russia.”
“All Continent brands, Hotel, Resort and Inns, concentration on guest service, suitable market locations, comfortable room size and the value for the guest’s demands, form the cornerstone for our development initiative. These are important ingredients for our franchise success. The personal support given from the Continent’s corporate staff combined with the implementation of AVRORA’s experience is a winning formula for growth and success.”
Ethem Zagikyan, Managing Director of Continent said, “We are excited about our partnership with AVRORA Hospitality Group and look forward to the growth of our brands within Russian markets. Our further expansion into Russia will open new markets and strengthen the marketing reach of all existing Continent franchisees.”
