Frogmore reveals plans for London boutique hotel

150 150 Daniel Fountain
  • 0

Frogmore has secured planning permission to transform 3 & 4 South Place, close to Liverpool Street Station in London EC3, into an 80 bedroom boutique hotel.In November 2009 Frogmore agreed a deal with D&D London to operate a luxury hotel on the site on a 35-year lease basis.

The 22,000sqm boutique property has been designed by Allies and Morrison, while Conran and Partners, owned by D&D London’s majority shareholder Conran Holdings, will design the hotel’s interior.

The hotel will contain 80 luxury bedrooms and suites, private dining and conference facilities, restaurants and bars. These will include a brasserie and bars on the ground floor, and a 7th floor rooftop restaurant and bar with an outdoor terrace overlooking the City skyline.

Demolition of the existing buildings on the site and construction work on the new hotel is scheduled to start later this year, with the property set to be open to the public in summer 2012.

Gerald Eve is Frogmore’s planning consultants for the scheme and Gerard Nolan & Partners advised Frogmore on the transaction.

Frogmore, managing director, Paul White said: “We are delighted that the London Borough of Islington has granted approval for our plans at South Place. The hotel will be just what this location needs and will mark the next stage of regeneration in the area. D&D has the perfect background for this luxury development and securing their commitment on a long term basis is a major coup for Frogmore.”

D&D London, chairman and CEO, Des Gunewardena said: “We are very pleased to be working with Frogmore. I have known Paul White and his team for many years and they completely understand our aspirations for this site. Their efficiency in securing this planning permission has already proved them to be an excellent development partner for us and I’ve every confidence that together we can make a success of it.”

Daniel Fountain / 17.03.2010

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.