Radisson Blu has announced the launch of ‘BluPrint’ – a new dynamic interior design offering for the styling of its guest rooms, social and public spaces, as well as meetings & events. According to the brand’s statement released this week, BluPrint is an ‘innovative, coherent way to evolve a property’s design according to guests’ changing lifestyles and trends’.
Rose Anderson, Vice President of Branding, said: “For our owners, BluPrint provides more distinctive and localised styling while aiming to achieve process efficiencies across interior design and refurbishments.”
Radisson Blu has a long pedigree of pioneering unique interiors going back to its first design hotel in 1960; the Royal Hotel, Copenhagen — today known as the Radisson Blu Royal Hotel, Copenhagen.
And now in the 21st century, Radisson’s BluPrint is centred on three key aspects of the guest experience:
Guest room styling
BluPrint aims to blend definitive design classics with bespoke furniture, fixtures and fittings that revolve around core DNA components developed to create a perfect fusion of function and form. Flexible to influences of local culture and design, the room styling is bespoke to each location resulting in a variety of unique room configurations — a radically new approach to hotel design providing a more enriching and relevant guest experience.
Social spaces
In the lobbies, BluPrint takes shape through the thoughtful selection of iconic furniture pieces, an attentive use of lighting and the flexibility to introduce unique elements according to the location of each hotel. Bars and restaurants come to life through a variety of concepts, some with a distinct identity, others more adaptable to local sensibilities. The common thread is exquisite food, thoughtful service and a relaxed mood.
Meetings & events
Breaking the conventions of a generic space conceived to accommodate corporate events as well as special celebrations, BluPrint creates an environment for meetings and events that comes to life with character and soul.
Radisson Blu will begin implementation of BluPrint this year across its global portfolio of hotels. Moving forward, it will form part of the brand’s comprehensive renovation and refurbishment program.
