GROHE Purefoam combines innovative foam technology with fragrance-led body care to transform everyday showering into an immersive wellness ritual, bringing spa-inspired experiences into contemporary bathroom design…
GROHE has unveiled Purefoam, an innovative shower system that transforms specially formulated body soap into a warm, weightless foam at the touch of a button.
With consumers increasingly moving beyond simply buying products, and valuing experiences that feel meaningful and memorable, there has been a shift that is reshaping everyday routines to feel more intentional and indulgent. Designed to elevate everyday routines through scent, texture and intuitive technology, the Purefoam system introduces a new dimension to showering, combining spa-inspired indulgence with the clean, minimalist design language synonymous with the GROHE SPA collection.
Designed exclusively for GROHE Purefoam, users can also choose from five Kinuami body soaps, each with a distinctive fragrance that enhances an at home wellness moment.
GROHE PureFoam Shower | Image Credit: GROHE
The system works with compatible GROHE hand showers, including the GROHE Purefoam 110 and the Purefoam Stick, and requires minimal setup beyond connecting the water hose and fitting the components. Soap cartridges insert directly into the Pure Foam device and can be replaced quickly and easily.
Foam is activated at the touch of a button and automatically stops after a preselected duration, with five settings ranging from 4 to 15 seconds. For added convenience, GROHE Purefoam features a rechargeable battery with a charge indicator, as well as a self-cleaning mode for easy maintenance.
Available in black or white, the slim design is topped with glass that also functions as a practical shelf.
GROHE Purefoam is available as a standalone solution or paired with GROHE concealed and exposed shower systems to suit different preferences and bathroom styles.
Standalone models and exposed shower system bundles include a round 110 mm hand shower with ShockProof technology — a protective silicone ring designed to help prevent damage if dropped. Two spray options, relaxing Rain and revitalising Jet, enhance the wellness experience. In concealed shower system bundles, GROHE Purefoam is combined with a sleek stick hand shower featuring a Rain spray.
“GROHE Purefoam invites users to rediscover their shower through a one-of-a-kind sensory experience that elevates the daily shower routine,” said Patrick Speck, Leader LIXIL Global Design, EMENA. “Its innovative foam technology is easy to use and can be effortlessly integrated into any existing shower with a thermostat. Users can choose their favourite scent from the selection of Kinuami soaps, creating a special ‘me’ moment of indulgence in the soothing embrace of warm foam while nourishing both body and mind.”
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Main image credit: GROHE
