With the rallying cry ‘buy art from the living artists – the dead ones don’t need the money’, Creative Debuts is redefining hospitality art consultancy for a contemporary era of creativity and inclusivity…
Creative Debuts isn’t your stereotypical art consultancy but a movement that is reshaping how art is experienced, shared, and celebrated. Founded in 2013 by Forbes 30 Under 30 honouree Calum Hall, the platform was built to ‘rip up the rulebook’ of the traditional art world and replace it with something more open, inclusive, and inspiring.
At its core, Creative Debuts exists to champion extraordinary emerging artists – particularly those whose voices are often overlooked. The organisation’s goal is to connect emerging artists with the people and places that value creativity most (and it’s doing it rather well). Acting as a bridge between the creative and commercial worlds, the platform has already collaborated with global brands including adidas, LinkedIn, Disney, Hugo Boss, Instagram, and Spotify.
Image credit: Creative Debuts
Art that transforms spaces
For the hospitality sector, where storytelling through design is essential, Creative Debuts offers a powerful proposition. As a modern art consultancy, the team works with hotels, brands, and developers to curate bespoke collections that transform interiors and create meaningful experiences. From developing art strategies that align with a brand’s values to sourcing and commissioning standout pieces, Creative Debuts helps clients use art to express identity and spark conversation.
Recognising that not every project requires permanence, the company’s artwork rental service allows businesses to enjoy the benefits of art in a flexible, sustainable way. Hotels and hospitality spaces can refresh their environments regularly – keeping guest experiences dynamic – while supporting a diverse network of emerging artists.
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- Image credits: Creative Debuts
A platform for change
Founder Calum Hall believes that art “opens our hearts and minds, creates dialogue, and brings people together.” That belief drives every aspect of Creative Debuts’ work, from their consultancy projects to their headline exhibitions and community-led events. These showcases go beyond traditional gallery displays, offering immersive experiences that connect artists, audiences, and brands in a celebration of creativity.
At Hotel Designs‘ Brit List Awards 2025, Creative Debuts brought its mission to life in spectacular fashion; two artists, Zach Kremer and Jessica Sharville, transformed the ceremony into a live art experience – creating a trio of original canvases in real time. Later in the evening, three lucky guests were selected at random to take an artwork home – a fitting celebration of the events creative spirit. But more than just a party piece, the activation embodied Creative Debuts’ commitment to connecting communities with creators and making art a shared, inclusive experience.
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- Image credits: Kevin Lines Photography / Hotel Designs
“What makes us different is our uncompromising commitment to democratising and disrupting the art world,” says Calum. “We stand proudly with artists from marginalised communities, breaking down barriers that have for too long excluded talent based on background, access, or privilege. Diversity isn’t a buzzword – it’s the engine of creativity.”
One of the platform’s most acclaimed initiatives is the Black Artists Grant (BAG), a no-strings-attached monthly fund supporting UK-based Black creatives. It’s one of many examples of how Creative Debuts backs its values with action, ensuring that opportunity and representation remain at the forefront of its mission.
Image credit: Creative Debuts
A partner for creative hospitality
As the boundaries between art, design, and experience continue to blur, Creative Debuts offers hospitality brands the chance to reimagine what their spaces can say and how they can make people feel. Whether curating rotating exhibitions for hotel lobbies, sourcing thought-provoking pieces for guest suites, or integrating social impact into design strategies, the platform helps bring creativity to life in meaningful ways.
Creative Debuts is not just for collectors or artists – it is for any organisation that believes art should inspire, connect, and evolve.
Creative Debuts is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
