Mazzarini & Co., formerly known as BHDM Design, has announced the launch of its new identity as a next-generation design practice, ushering in a bold new chapter for the award-winning, New York-based design studio…
The rebrand to Mazzarini & Co reflects the firm’s evolution while honouring its roots in narrative-driven, hospitality-forward design. Envisioned by Principal and Creative Director Dan Mazzarini, this updated identity bridges the firm’s origin with its future trajectory, drawing on his formative years as a director at Ralph Lauren. The result is a collective of designers, architects, and artists that invite clients to dream – curating each concept like a collection, melding substance and style to manifest the ambition of every space. This approach seeks to awaken a sense of wonder, enlivened by the firm’s guiding question: ‘Why Wouldn’t We?’.
“Reintroducing our studio as Mazzarini & Co. marks more than a new name – it reflects our ongoing evolution as a creative collective at the intersection of narrative and space,” says Mazzarini. “Our latest chapter underscores our vision by allowing us to push further: exploring fresh ideas, methods of collaboration, and experiences that surprise and delight at every scale.”
M Social New York / Mazzarini & Co
Since its inception in 2012 as BHDM Design, the firm has worked across four continents, collaborating with a global roster of internationally-recognised clients ranging from Ralph Lauren and Waldorf Astoria to innovators including Google and One Medical. Beyond brand collaborations, Mazzarini & Co. has revitalized historic landmarks, including Grand Central Terminal and the Harvard Club of New York, while pioneering fresh concepts for developers, venture capital firms, and high-net-worth individuals seeking bespoke environments.
Along with its new identity, the firm has just completed its first-ever NYC hotel, M Social Hotel New York Downtown. Inspired by the vibrant energy of Lower Manhattan, the hotel’s design blends bold, fluid architecture, rich red-and-gold tones, and sustainable materials to capture the dynamic spirit, ambition, and resilience of the Financial District.
Moving forward, the firm will continue to expand its reach across hospitality, workplace, and residential design while embracing new opportunities for innovation and collaboration. Building on its legacy, the design studio remains committed to balancing strategy and creativity with heritage and beauty in each project. Guided by a discerning eye and concept-driven process, the team imagines design not only as decoration but as the most powerful vehicle for storytelling.
