What makes a hotel memorable? Personality, storytelling, and the right design choices underfoot. We talk to custom-flooring specialists Balsan about what goes into creating those truly one-of-a-kind guest experiences…
Balsan believes that individuality is best expressed through customisation, and its bespoke design service has become a cornerstone for hotels looking to stand out.
Whether it’s a boutique property looking to tell a story through bold, artistic motifs or a luxury brand aligning interiors with its global identity, the brand works with architects and designers to translate creative concepts into unique flooring solutions. Using advanced Millitron jet printing technology, Balsan can transform any idea from architectural details to brand-inspired patterns — into a durable carpet design that elevates a hotel’s atmosphere.
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- Image credits: Balsan
Trend-Led design for unique spaces
Flooring, like fashion, is influenced by cultural, artistic, and lifestyle movements. At Balsan, a partnership with trend forecasters Scarlet Opus keeps them at the forefront of global design intelligence. This ensures that palettes and patterns align with the latest interior trends, whether that’s biophilic-inspired textures, bold geometrics for urban boutique hotels, or serene neutrals to enhance wellness-focused spaces and spas.
Recent Balsan launches such as Daydream, crafted with Thrive Matter yarn (the lowest carbon footprint yarn available), highlight how sustainable innovation can sit at the heart of design. Likewise, collections like Nexus and Nexus Bridge allow for seamless zoning through industry-first five-tile gradients, helping designers shape fluid guest journeys in lobbies, corridors, and lounges.
Beyond its extensive standard ranges, Balsan offers designers the freedom to go further with its customisation service. The Encre collection, now available in fresh new colourways, can also be enhanced with overprinting technology, allowing patterns, tones and decorative accents to be layered directly onto the carpet for striking, one-of-a-kind results.
Nexus Bridge carpet | Image credit: Balsan
This ability to combine Balsan’s couture-inspired broadloom collections with bespoke customisation ensures that every project from boutique guestrooms to grand hotel lobbies, can reflect the personality of the space. For architects and designers, it means greater creative control, refined detailing, and the opportunity to deliver interiors that feel truly individual.
Customisation in action
Balsan’s customisation has already brought individuality to some of the world’s most recognisable hotels and boutiques. From a bespoke couture-inspired design for Vivienne Westwood’s London flagship to personalised carpets for international hotel chains, the team thrives on collaboration. Designers can create samples in as little as 12 hours, with full production and delivery managed seamlessly from our French factory to site.
This service is about more than aesthetics. It gives architects and specifiers the tools to design flooring that is brand-true, site-specific, and trend-aligned, essential for hotels that want to create memorable, individualised guest experiences.
Image credit: Balsan
Sustainability with style
Beyond design, sustainability is a non-negotiable part of modern hospitality. All custom designs use solution-dyed nylon yarns or regenerated Econyl fibres, supporting both durability and environmental responsibility. Combined with Balsan’s Green Spirit initiative, hotels can deliver beautiful interiors that also meet sustainable procurement goals.
A partner for individual hotels
For Hotel Designs’ readers, the takeaway is clear: flooring is no longer a background detail. It’s a storytelling medium, a brand signifier, and a performance-driven surface that must meet the demands of hospitality.
With trend expertise, state-of-the-art customisation, and a commitment to sustainability, Balsan provides the flexibility and creativity needed to bring truly individual hotel visions to life.
Balsan is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Balsan
