Trailborn Hotels & Resorts has joined the highly anticipated Outdoor Collection by Marriott as a founding member – a milestone representing a pivotal moment in the brand’s growth and national recognition, while giving Marriott Bonvoy members access to an expanding portfolio of properties in some of America’s most iconic outdoor destinations…
With a differentiated model of boutique hotels and resorts, curated outdoor experiences, and rapid growth, Trailborn has solidified its position as one of the industry’s fastest-growing brands. Its pioneering approach focuses on creating boutique hotels and resorts inspired by their local surroundings and located near bucket-list destinations.
Image credit: Christian Harder / Trailborn
Each property is one-of-a-kind, telling the story of its place through distinctive design, full-service dining, and curated programming. From beachside yoga and private surf lessons at Wrightsville Beach to guided fly fishing in the Blue Ridge Mountains or expert-led hikes in the Grand Canyon, Trailborn offers best-in-class experiences designed for post-adventure fun, connection, and relaxation – delivering added value to Marriott Bonvoy members beyond traditional lodging.
“As an anchor brand of the Outdoor Collection by Marriott Bonvoy, Trailborn will remain proudly independent while reaching millions of travellers through Marriott’s global network,” said Mike Weiss, Co-Founder and Co-CEO of Trailborn. “This strategic collaboration amplifies our mission to guide guests’ adventures with unique access to the outdoors and unforgettable experiences.”
Image credit: Christian Harder / Trailborn
Preceding the launch of the Outdoor Collection by Marriott, Trailborn’s rapid rise has already drawn significant industry acclaim. In just over a year since opening its first property, the brand has expanded at a remarkable pace with five distinctive hotels: Trailborn Rocky Mountains & Trailborn Rocky Mountains Outpost in Estes Park, Colorado; Trailborn Highlands in North Carolina’s Blue Ridge Mountains; Trailborn Surf & Sound in Wrightsville Beach, North Carolina; and, most recently, Trailborn Grand Canyon in Williams, Arizona. This swift expansion underscores the brand’s momentum as one of the most rapidly expanding outdoor hospitality brands in the country.
“2025 has been a landmark year for Trailborn, reinforcing the brand’s unique ability to deliver hotel accommodations and experiences unlike anything else in the market,” said Ben Weinberg, Co-Founder and Co-CEO of Trailborn. “We believe our collaboration with Marriott Bonvoy will build on our momentum heading into 2026 and the years ahead.”
Image credit: Christian Harder / Trailborn
As Trailborn continues its mission of revitalising historic properties and growing its portfolio of inspired stays across the U.S., the brand is set to expand in 2026 with two marquee destinations: a 93-room cliffside campus on Northern California’s Mendocino Coast and a 203-room ski-in/ski-out retreat in Jackson Hole, Wyoming. In Mendocino, Trailborn will restore a historic landmark that will serve as ‘Mendocino’s living room,’ complete with the town’s largest event space, multiple dining venues, and expansive gathering areas overlooking Pacific cliffs and Redwoods. In Jackson Hole, the former Snow King Resort will be reimagined into a modern mountain escape featuring upgraded accommodations, a refurbished spa, a new restaurant concept, 30,000 square feet of meeting space and updated recreational amenities—just steps from town and minutes from Grand Teton and Yellowstone National Parks.
Who is Trailborn Hotels & Resorts?
Trailborn Hotels & Resorts is one of the fastest-growing brands in outdoor hospitality, creating boutique hotels and resorts built for adventure in America’s most extraordinary destinations. From national parks to coastal cliffs and mountain towns, each Trailborn blends elevated design with local experiences to deliver unforgettable stays. Founded by lifelong friends Mike Weiss and Ben Weinberg, the brand offers guided experiences led by local experts who connect guests with the best of the outdoors. In just over a year, Trailborn has opened five distinct properties with an ambitious pipeline for 2026.
Main image credit: Christian Harder / Trailborn
