Danish furniture design brand BoConcept has brought accessible luxury and hygge to London’s thoughtfully curated The 55 by Le Mirage, with Scandinavian-inspired furnishings and window dressings…
The 55 by Le Mirage is an independent hotel set in the Notting Hill district of London that caters to the traveller who appreciates refinement without ostentation. Contrasting with London’s grand establishments whose values could be perceived as aligning to the ‘more is more’ philosophy, it is easy to see why Le Mirage chose to collaborate with the effortlessly chic and stylishly simple BoConcept.
With a design brief to deliver a hospitality landscape where luxury is accessible and welcoming, defined by comfort and quality, and yet timeless, enter BoConcept’s Scandinavian-inspired furnishings.
Image credit: BoConcept/Le Mirage
From its conception, Le Mirage’s curators wanted to feature timeless but contemporary design elements, to sculpt an intimate yet calming environment that underscores modern elegance; a focus that resonates deeply with BoConcept and its influence from the Scandinavian principles of simplicity, functionality, and beauty. These principles also favour a minimalist aesthetic that never feels cold or impersonal — an aesthetic that conjures up the warmth of sitting by a fire with an old friend, or, to use the Danish term for it, a hygge aesthetic.
Image credit: BoConcept/Le Mirage
Carefully curated to balance style and function, all furniture throughout Le Mirage55 has been chosen for individual areas to create a sense of ease, from their muted colour palette to the tactile fabrics draping them. Walking into the hotel’s reception, for example, you could just as easily be walking into an aesthete friend’s home.
Guestrooms feature BoConcept’s Charlotte armchair, encouraging guests to kick back and relax amid its soft curves and ergonomic design. Other furnishings such as the Aarhus chair and London bench deliver sleek design (in addition to comfort) for the right amount of high-end elegance.
Image caption: The London bench from BoConcept
Such pieces, however, are not only designed to please the eye but to stand the test of time: timeless style must go hand in hand with durability. In a much-loved property such as the Le Mirage, which encourages guests to make the most of lounging on its furnishings, the products must last — and BoConcept’s does.
As Hotel Design‘s Editor Sophie Harper found out in a recent visit to the BoConcept factory in Denmark, this furniture is designed with a laser focus on creating people-centric products and spaces; things that are supposed to be used and loved. The bonus of BoConcept’s beautiful designs are that they also bring the luxury required for modern hotels, such as The 55 by Le Mirage.
BoConcept is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: BoConcept/Le Mirage
