HIX Preview: TOTO invites visitors into an authentic Japanese journey

Exhibiting at HIX for the first time, TOTO will be showcasing its world famous WASHLET within a 45 square metre stand designed by Squire & Partners…

TOTO stand for HIX2024

In this unique stand design from the Squire & Partners drawing board, references are made to traditional Japanese motifs and construction including the use of shoji screens but all with a modern twist. Where once rice paper might have been used to delineate a space, now TOTO has specified architectural woven wire and wood mesh around a simple structure to create a calm and relaxing environment where visitors to Hix will be able to experience Japanese culture, technology and traditions all under one roof.

Incorporated into the design is a foyer reception with a sensory zone and Tea House. The experiential area takes you on a journey into a shadowy space illuminated only by the glow of the WASHLET. Visitors on the stand will be guided through an authentic Japanese journey reflecting the HIX show theme of exploring places and spaces. TOTO’s installation demonstrates its unique potential to enhance places and create memorable guest user experiences.

render for TOTO stand design at HIX 2024

Image credit: TOTO

TOTO leads the way in design technologies for the sanitaryware sector. Constant refinement of its products, known as kaizen in Japanese, ensures the ultimate in comfort and hygiene for the end user. The WASHLET, TOTO’s iconic toilet with integrated bidet, has sold more than 60 million units worldwide and is used the world over for hospitality and hotel suites.

For HIX, TOTO will be showcasing its latest design the NEOREST WX. It features all technologies from TOTO’s latest WASHLET generation in a design that cleverly conceals the state-of-the-art inner workings. The new NEOREST WX model is among TOTO‘s premium products featuring all of the familiar latest generation WASHLET hygiene and comfort technologies.

Since entering the European market in 2009 TOTO has become a firm fixture in the hospitality sector, where many luxury hotels specify the ultra- hygienic WASHLET for a guaranteed positive guest experience. As the range of WASHLET grows the choice of designs on offer allows for greater accessibility and flexibility across the hotel sectors.

TOTO is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: TOTO