Marriott International has just announced its highly anticipated hotel openings for 2025. These include stunning new properties across EMEA, in locations such as the Red Sea, Florence, and Lake Como…
In this curated collection, the 2025 pipeline for Marriott International spans the brands and crosses the seas. From collaborative workspaces to pampered pets, carnival celebrations to wellness experiences, hospitality trends for 2025 are well represented in this line-up!
Aloft Istanbul Karaköy: Winter 2025 (Q1)
Image credit: Marriott International
The second Aloft Hotels in Türkiye is gearing up to turn up the beat in the heart of Istanbul. Nestled in Karaköy, one of the city’s oldest neighbourhoods and a former port turned cultural hotspot, the new hotel is set to be the launchpad for travellers eager to connect with the locale. Adopting a ‘different by design’ philosophy that champions personality and passion for culture, the hotel’s vibrant two-storey lobby is a hub of activity, featuring quirky and bold design elements to spark connections and facilitate thinking.
By day, it serves as an open, collaborative workspace and lounge, and by night, it transforms into an extension of the adjacent W XYZ Bar and a concert space at Re:mix lounge, offering custom cocktails and delicious snacks alongside free live performances by emerging local artists. After a day out exploring the destination, guests can retreat to one of the 107 loft-inspired guestrooms, each exuding a residential and youthful vibe. Aloft’s ARF (Animals Are Fun) programme ensures guests’ furry friends are pampered with the signature pet beds, bowls, and complimentary treats and toys. Re:charge by Aloft fitness centre is open 24/7, catering to active guests who wish to stay fit on the road.
W Florence: Spring 2025 (Q2)
Image credit: Marriott International
Bringing the W Hotels worldwide brand to the iconic Tuscan city of Florence, W Florence is set to become a vibrant social hub in the heart of the artistic city. Perfectly situated just steps from the picturesque Ponte Vecchio riverfront and the majestic Duomo, the hotel will serve as a modern and sophisticated gateway to the city’s world-renowned art, thriving culinary scene, and the prestigious shopping district of Via de’ Tornabuoni. Featuring 119 meticulously designed guestrooms, including 16 opulent suites, W Florence will embody cutting-edge style and distinct design. The highlight, the Extreme WOW Suite, promises an expansive living space, a private terrace, and breathtaking views of the Duomo and Santa Maria Novella church. The ground floor will host the iconic W Lounge and Living Room, seamlessly integrating indoor and outdoor spaces around a central, partially covered courtyard, offering guests and locals a rare and coveted experience. The lavish rooftop garden will offer unique panoramic views alongside cocktails and small bites and aims at becoming a vibrant social hub where classic sophistication meets contemporary flair.
Four Points by Sheraton São Vincent Laginha Beach: Spring 2025 (Q2)
Image credit: Marriott International
The opening of Four Points by Sheraton São Vincent Laginha Beach will mark Marriott International’s entry into Cape Verde. Nestled in a crescent-shaped bay in Mindelo, a port city in Northern São Vicente Island known for its colourful and animated carnival celebrations, the resort will offer an authentic sense of place paired with breathtaking vistas of the Atlantic Ocean, Four Points by Sheraton’s genuine services, timeless comfort and style. Modern design encapsulates a relaxing summer feel throughout the resort’s public spaces and 128 spacious guestrooms and suites, which are adorned with wooden furniture, woven cane light fixtures, decorative wall plates and pattern cement tiled flooring. The resort offers direct access to the pristine water of Laginha beach via a skybridge on the first floor, which is also home to an infinity edge pool and pool bar. The resort will also feature two restaurants and bars, a fully equipped fitness centre and spa, a sky garden and retail shops, catering to all needs of modern travellers.
The Lake Como EDITION: Spring 2025 (Q2)
Image credit: Marriott International
The Lake Como EDITION, nestled on the western shore of the prestigious Lake Como, is a 19th-century gem just a short drive from central Milan. The hotel features 145 guestrooms including two bespoke penthouse suites, a vibrant lobby bar, a unique floating pool and dining venues offering breathtaking views of Lake Como and the Bellagio mountains. This historic property will be transformed into a luxury lifestyle destination, breathing new life into Lake Como while honouring its rich heritage. Guests can indulge in a curated lifestyle experience that reflects the spirit and culture of its stunning location. EDITION’s second home in Italy promises a seamless blend of innovative design, modern luxury and exceptional service, all under one roof.
JW Marriott Crete Resort & Spa: Summer 2025 (Q3)
Image credit: Marriott International
JW Marriott Crete Resort & Spa marks the brand’s debut on the stunning Cretan seafront. Nestled in the picturesque locale of Marathi, near Chania, the resort is designed by Athens-based architecture firm Block722, envisioning a serene escape with a modern silhouette that harmonises with a relaxed, mindful pace. Spanning 100 acres of coastal beauty, JW Marriott Crete Resort & Spa seamlessly blends modern elegance with the island’s rich heritage across its 160 luxurious guestrooms, suites, and villas. Each accommodation offers direct sea access and interiors that merge contemporary aesthetics with the oceanscape. Adorned with fragrant blossoms, olive trees, and herb gardens, the resort translates its abundant natural surroundings into nourishing culinary experiences. Five extraordinary dining venues draw inspiration from local flavours, featuring ingredients sourced from the JW Garden. The resort cultivates mindfulness and a deep connection to the present throughout, offering serene spaces and unique outdoor wellness experiences at the resort’s spa ANOSEAS that invite relaxation and discovery. Among its many treasures is Linovrochi, a subterranean sanctuary nestled within a magical cave, where guests can rejuvenate and connect with nature through private and guided meditation sessions.
Luminara, The Ritz-Carlton Yacht Collection: July 2025 (Q3)
Image credit: Marriott International
Luminara, the third superyacht in The Ritz-Carlton Yacht Collection, is set to redefine ultra-luxury travel. Slated for launch in July 2025, this stunning 242-meter yacht will accommodate up to 452 guests across 226 spacious suites, each with a private ocean-view terrace. It will feature an elevated level of luxury with a high proportion of upper-suite categories, including the new expansive Residential Suite, all crafted with unmatched elegance and sophistication. Onboard, guests will enjoy world-class dining, an extensive wine collection, The Ritz-Carlton Spa, and an expanded marina with direct sea access. Upholding The Ritz-Carlton Yacht Collection’s commitment to enriching experiences and legendary service, Luminara promises an intimate journey with one of the highest staff-to-guest and guest-to-space ratios at sea.
The Red Sea EDITION: Summer 2025 (Q3)
Image credit: Marriott International
EDITION Hotels is launching its second outpost in Saudi Arabia with the opening of The Red Sea EDITION. Nestled on the enchanting Shura Island, this new resort is part of the Kingdom’s visionary Red Sea Project, blending cultural richness with modern sophistication. The hotel will feature 240 meticulously designed guestrooms, including an array of spacious suites. Multiple restaurants and bars set the stage for curated lifestyle experiences the brand is known for globally, while amenities including the spa, swimming pool, and state-of-the-art gym create the ideal setting for a serene, relaxing retreat. As the latest addition to EDITION Hotels’ collection of individualised, one-of-a-kind properties, The Red Sea EDITION exemplifies the brand’s commitment to taste-making design, innovation and a new generation of luxury hospitality.
Main image credit: Marriott International
