Sneak Peek: The Innovation Stage at the Independent Hotel Show

Designed by Design Command  for the second year running, the 2024 design for the Innovation Stage will incorporate harmonious fusions of Eastern and Western cultures and has been inspired in part by the show’s theme of ‘Beyond the Hustle and Bustle’.

The team at Design Command – who feature twice on the The Brit List Awards 2024 shortlist! – explains more:

Hotel Designs: Tell us about your design for the Innovation Stage at the Independent Hotel Show this year?

Design Command: This year’s Innovation Stage at the Independent Hotel Show embraces the ‘East meets West’ theme, combining traditional and contemporary elements. The sophisticated colour palette of gold and black was carefully selected to create a visually striking and elegant space. The backdrop features a blend of Eastern motifs with Western architectural elements, while the furniture showcases sleek, modern Western design.

The stage was designed to foster an atmosphere of unity, respect and inspiration creating an inviting atmosphere to encourage discussion and networking. The thoughtful integration of these elements ensures the Independent Hotel Show East meets West stage is visually captivating and culturally enriching.

Image credit: Design Command

HD: What inspired the design?

DC: The inspiration behind this year’s Innovation Stage design at the Independent Hotel Show stems from the desire to create a harmonious fusion of Eastern and Western cultures. The gold and black palette was chosen to evoke elegance and luxury, while also creating a striking visual contrast. Our goal was to create a space that feels both inviting and inspirational, offering a perfect setting for engaging discussions and meaningful connections.

HD: How does the design relate to the show’s theme of escaping the hustle and bustle?

DC: The design of the Innovation Stage aligns perfectly with the show’s theme of escaping the hustle and bustle by creating a serene, wellness-focused environment. With a blend of Eastern and Western elements, the space becomes a tranquil oasis that invites attendees to step away from the outside world. Oriental motifs, like nature-inspired patterns, evoke a sense of calm, while natural materials like timber frames enhance the feeling of groundedness.

Modern yet comfortable furniture offers the familiar comforts of home, ensuring guests can relax while engaging with the show. The sensory design, with its harmonious fusion of contemporary Eastern and Western styles, promotes a soothing atmosphere. Soft, ambient lighting from elegant lamps further enhances the warmth and tranquillity of the space, making it a perfect escape from the fast-paced environment outside.

HD: What sort of work does Design Command do with hospitality businesses?

DC: Design Command is a multi-award-winning Interior Architecture studio based in Hertfordshire. Our studio boasts extensive experience in hospitality design, having contributed to over 50 restaurants and numerous hotels for both independent and global brands.

Design Command specialises in creating bespoke interior design solutions for the hospitality industry. From boutique hotels to renowned restaurants, we collaborate closely with hospitality businesses to craft unique spaces that enhance the guest experience. Our approach blends creativity with functionality, ensuring each project reflects the individuality of the brand while meeting the operational needs of the business.

HD: Why, in your opinion, is it important to meet with independent hotels?

DC: As a growing design firm, we value building strong relationships and learning from a diverse range of hospitality businesses. Independent hotels often have unique perspectives and are passionate about creating distinct guest experiences, which aligns with our approach to design.

For us, connecting with independent hotels is a chance to exchange ideas, explore new opportunities, and continue building our network. We’re excited to establish meaningful connections and explore how we can support these hotels in creating spaces that reflect their individuality and vision.

HD: What trends do you see surfacing in the world of hospitality design this year?

DC: This year, a significant trend in hospitality design is the blurring of lines between traditional hospitality spaces and lifestyle-driven environments. Hotels are no longer just places to stay; they’re evolving into multifunctional spaces that offer a blend of leisure, work, wellness, and social experiences. The focus is on creating holistic, lifestyle-oriented environments that cater to guests’ diverse needs.

Brands are adopting a lifestyle approach by incorporating elements of home-like comfort, wellness features, and multifunctional designs that accommodate both relaxation and productivity. Lobbies are becoming more like social hubs, with café-style seating, co-working spaces, and communal areas. Wellness is another key trend, with design features such as natural materials and calming colour schemes enhancing guests’ sense of well-being.

The Independent Hotel Show, in partnership with James Hallam Insurance Brokers, takes place on 15-16 October at Olympia London.

Hotel Designs is a proud media partner of Independent Hotel Show, which takes place on October 16-17 at Olympia London. 

Main image credit: Design Command