In the dynamic world of hospitality design, the intersection of fashion and interior trends continues to captivate designers and guests alike. Fashion brands are increasingly venturing into the realm of hotel design, leveraging their signature aesthetic to create immersive and unique guest experiences offering a glimpse into the future of hotel design.
Here, we explore seven fashion brands making waves in the hotel industry, shaping interior design trends in unique and innovative ways.
Image credit: Armani Hotels
Renowned for its timeless elegance and impeccable craftsmanship, the Armani brand seamlessly translates its signature style into the realm of hospitality with Armani Hotels & Resorts. Designed by Giorgio Armani himself, the Armani Hotel, Dubai epitomises sophistication and refinement, featuring sleek lines, luxurious fabrics, and understated glamour. The Armani Hotel Dubai, accessed through its exclusive grand entrance, spans eleven floors within the iconic Burj Khalifa. Each floor embodies the core principles of the Armani style.
Image Credit: Palazzo Versace Dubai
Bold, opulent and unmistakeably Versace, Versace Hotels brings the brand’s iconic motifs and vibrant energy into the realm of interior design. With a focus on maximalism and decadence, Versace Hotel Dubai exudes luxury at every turn, from intricately patterned furnishings to gilded accents and dramatic colour palettes. These properties serve as veritable showcases of the brand’s distinct aesthetic, offering guests an immersive experience steeped glamour.
Image Credit: Bulgari Hotels
Synonymous with understated luxury and impeccable craftmanship, Bulgari extends its legacy into the world of hospitality with Bulgari Hotels & Resorts. Characterised by clean contours, refined materials, and a timeless aesthetic, Bulgari Hotels embody modern elegance and sophistication. With locations already in iconic cities such as Milan, London, and Dubai, news that Bulgari will be opening a brand-new hotel in the Maldives in 2025 couldn’t have come at a better time. Designed by Italian architectural ACPV Architects, Bulgari Resort Ranfushi will stay true to the Bulgari ethos whilst blending seamlessly with local traditions.
Louis Vuitton Hotel, Paris
Image Credit: Louis Vuitton
The highly anticipated Louis Vuitton Hotel, Paris, slated to open in 2026, is located on the famed Champs-Élysées. While details remain under wraps, including the designer, whispers suggest the hotel will embody the brand’s luxurious travel heritage and promises to be a landmark collaboration. To ensure a grand reveal, the building has been disguised as one of the brand’s signature travel cases.
Image Credit: Fendi Private Suites
Fendi’s rich heritage and unmistakeable craftsmanship are evident in its foray into hospitality with Fendi Private Suites. Embracing the brand’s signature style, Fendi Private Suites feature luxurious materials, refined details, and an effortless blend of traditional and modernity. From sumptuous furnishings to bespoke finishes, Fendi Private Suites offer guests an opulent retreat infused with the brand’s distinctive aesthetic and Italian flair.
Round Hill Hotel & Villas, Jamaica
Image Credit: Round Hill Hotel & Villas
Round Hill stands independently as a luxury destination, exuding timeless elegance and Americana charm. This Ralph Lauren collaboration brings the brand’s iconic style to the world of hospitality through the design of all 36 guestrooms in the boutique hotel. Each guestroom bears the hallmark of his timeless aesthetic, creating a cohesive and luxurious atmosphere throughout the property. Round Hill is working with local scientists at Seascape Caribbean to rehabilitate and restore the corals, fish and shellfish to the local reef.
Image Credit: The Savoy
While not a standalone hotel The Gucci Suite at the historic Savoy Hotel in London exemplifies the power of fashion-forward design in hospitality. Designed by Alessandro Michele, the suite features maximalist elements like floral wallpaper, vintage furniture and eclectic artwork, reflecting Gucci’s whimsical and flamboyant aesthetic. The Founder of Gucci, Guccio Gucci, once worked at The Savoy as a luggage porter which is said to have heavily influenced his desire to start his own leather goods business. One hundred years on, The Savoy and Gucci are excited to celebrate their shared history.
The convergence of fashion and hospitality continues to shape interior design trends in the hotel industry. From Armani’s timeless elegance to Gucci’s maximalist approach, fashion brands are redefining the guest experience with their distinct aesthetics and innovative concepts. As travellers seek immersive and memorable experiences, the fusion of fashion and hospitality promises to usher in a new era of design innovation and creativity in the world of hotels.
Main Image Credit: The Savoy
