Trend watch: Ideal Standard adds new glossy grey finish to B

Ideal Standard has announced the latest addition to its B range – a Glossy Grey finish. This new trend-led colour option gives the popular collection a contemporary aesthetic and sophisticated edge… glossy grey Image of bathroom in modern set

Ideal Standard has announced that Glossy Grey is now available on a selection of B’s vanities, toilets and bidets – all of which have been designed in collaboration with renowned Italian studio, Palomba Serafini Associati (PS+A). The entire collection was built to be flexible, with the wide variety of models on offer meaning users never have to sacrifice beauty for practicality – whether specifying for a large family bathroom or smaller ensuite.

Ideal Standard’s Singular approach takes this flexibility even further, and offers the complete compatibility needed to let customers bring their design vision to life. Singular ensures that products from any of Ideal Standard’s portfolios can be brought together seamlessly, giving customers the freedom to create tailored solutions without having to make compromises. glossy grey Image showing grey basin in bathroom

Image credit: Ideal Standard

True to this approach, the manufacturer offers matching furniture options and shower trays in grey, with a variety of models to suit any space. Partnering perfectly with the glossy grey finish, Ideal Standard’s range of Silk Black fittings, accessories, and shower enclosures enable customers to create a fully coordinated look. Equally, the new grey ceramics can be combined with Ideal Standard’s wide range of brassware collections in chrome or durable PVD colours, for fully tailored solutions and a truly cohesive space.

“The bathroom collection provides a smart, adaptable collection where design, comfort, and hygiene all come together,” said Leanne Martin, UK Marketing Director. “No matter the size or shape of your bathroom,  can bring style to any space, and the addition of Glossy Grey to this range offers a contemporary and sophisticated look.”

It isn’t just looks-wise where B shines though, behind’s graceful aesthetic is powerful technology that keeps it performing effortlessly and effectively. RimLS+ advanced flushing technology delivers a strong flush, while the lack of an overhanging rim means these WCs are easier to clean for a more hygienic space. Ideal Standard has also drawn on a century of experience creating beautiful and functional bathroom solutions to make the installation process easier than ever too. The innovative EasyFix+ installation system makes this stage of the process effortless, as wall-hung toilets can be installed faster and by just one person – saving time and resource.

Ideal Standard is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Ideal Standard