IHG’s first conversion Holiday Inn Express hotel in Germany opens

IHG Hotels & Resorts, which has 95 open hotels in Germany, with a further 14 in the pipeline, has opened Holiday Inn Express Dresden Zentrum – its first together with ownership group LRO Hospitality, and its first in Continental Europe with longstanding partners Atlas Hotels.

The hotel marks IHG’s first conversion property for the Holiday Inn Express brand in Germany, which will result in a full rebrand to a 306-guest room hotel in the heart of the city.

Through its rebranding and refurbishment, Holiday Inn Express Dresden Zentrum showcases the brand’s latest design concepts to deliver more where it matters most for on-the-go guests. A pet-friendly property, during each stay, guests can enjoy the Express Start breakfast included in every room rate, as well as guest rooms featuring power showers, flat screen televisions, workspace, a pillow menu and complimentary Wi-Fi.

The property is walking distance from Dresden Altstadt, or old town, home to the city hall, state parliament, Old Masters Picture Gallery and Semper Opera House. A hub for shopping food and drink, the city is also famed for having Germany’s oldest Christmas market.

Mario Maxeiner, Managing Director for Northern Europe at IHG Hotels & Resorts, said: “The success of our Holiday Inn Brand Family in Germany speaks for itself, with more than 80 open hotels, and Holiday Inn Express Dresden Zentrum is a great addition to what is a globally-loved and respected brand in today’s hospitality landscape. It has been a pleasure to work with LRO Hospitality and Atlas Hotels to convert this hotel to a Holiday Inn Express property, in turn helping travellers to Dresden to enjoy simple, smart travel whether it is for business or leisure.”

Launched in 1991 with a mission to redefine simple and smart travel, Holiday Inn Express has become the largest IHG global brand with 3,131 open hotels across more than 50 countries – including 53 open and nine in the pipeline in Germany.  This is IHG’s first property with LRO and its 57^th with Atlas, whose existing IHG-branded estate sits in the UK&I – marking its first in Continental Europe.

> Since you’re here, why not read about Kimpton’s debut hotel in Portugal?

Main image credit: IHG