Birch to open second hotel this spring

Surrounded by 200-acres of rewilded landscape, and yet just 30 minutes from central London, we are expecting big things from Birch (Selsdon), which will become the Birch Community’s second hotel following the opening of Birch (Cheshunt) in 2020.

Staying true to the brand’s personality, the 177-key hotel is expected to bring Londoners, and travellers alike, an oasis of calm. The design team from Sella Concept and A-nrd have collectively created a layer of contemporary flair on top of an existing red-brick mansion in South London. As well as creating tranquil guestrooms and suites, the designers have transformed the building to shelter a lido, a wellness space and two restaurants, which will use produce from Selsdon’s own grounds to create the chef’s seasonal, farm-to-fork menus. The hotel will also feature three bars, a co-working hub, family wing and kids club, activity studios and several communal spaces from snugs to the Orangerie.

Respectful of the building’s history and architecture and mindful of minimising waste, the existing infrastructure has been adapted and repurposed where possible and a carefully curated palette of colours, materials and décor have been woven together. Sella Concept has also injected glamour and a little bit of drama to some of Birch (Selsdon)’s key spaces – think earthy glam in the signature restaurant, velvet and Chinoiserie in the bar and dark, glossy walls in the speakeasy.

Birch (Selsdon) is part hotel, part ‘foodie haven’, part members club, part working space, part wellness getaway, part creative hub and, as the brand has always boasted, all parts fun.

Main image credit: Birch Community