Worldhotels welcomes brand model Fleming’s Deluxe Hotel Frankfurt Main-Riverside

    150 150 Daniel Fountain
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    With the opening of the Fleming’s Deluxe Hotel Frankfurt Main-Riverside on August 20th, Worldhotels and Fleming’s Hotels & Restaurants add a new strategic dimension to their partnership. The group’s 10th Fleming’s Hotel, owned and operated by HMG Hotel Management & Servicegesellschaft mbH & Co KG, will serve as a role model for co-branded hotels within the Worldhotels portfolio of 500 hotels worldwide. Building on the equity of both brands, the Fleming’s and the Worldhotels name will ensure recognition in local, domestic and international markets. The Fleming’s and the Worldhotels logo will consistently appear together everywhere from the building’s facade to room keys and amenities.

    Worldhotels Managing Director Robert Hornman comments: “With its central location in a key up-and-coming area of the city, the Fleming’s Deluxe Hotel Frankfurt Main-Riverside is a very valuable addition to our portfolio. The superb quality of both hardware and service complemented by its consistent co-branded message make this hotel everything we look for in our hotels.”

    Hartmut Schroeder, Managing Director of HMG Hotel Management & Servicegesellschaft mbH & Co KG, adds: “We have been working with Worldhotels since 2005 and our long-standing relationship with Worldhotels has been central to the success of the Fleming’s properties. The strong branding in this hotel marks another step in our partnership and we are thrilled to see how the hotel will benefit from both of our strong brands.”

    Located in one of Frankfurt’s fastest-growing business areas, near to the future headquarters of the European Central Bank, the new hotel will open its doors on 20 August 2012. It will be Fleming’s fifth hotel in the city and will offer 149 rooms over six floors, top-class conference and event facilities and a range of dining options.
    Fleming’s Deluxe Hotel Frankfurt Main-Riverside will join Worldhotels’ Deluxe Collection and boasts a strong modern design focus throughout, with sleek walnut-coloured woods, warm earth and Bordeaux tones and full-glass bathrooms with prominent use of stainless steel and granite. All rooms and suites are fitted with individually-controlled air conditioning, free high-speed internet access, iPhone docking stations and LCD TV.

    The sixth floor, commanding spectacular views of the city, will be home to nine different conference rooms with a total space of 540 square metres, accommodating up to 200 participants.

    Dining possibilities include ‘Fleming’s Club’, an exclusive eatery specialising in grill and seafood dishes, while a delicatessen offers tasty take-away options.

    Daniel Fountain / 16.08.2012

    Editor, Hotel Designs


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