Starwood Hotels’ Sizzling Aloft Brand Arrives in Panama

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc.® has recently announced that its rapidly expanding Aloft brand has arrived in Panama, one of the most important travel markets in the Americas. Aloft Panama is the fourth Aloft hotel to open in Latin America, since the brand made its debut less than two years ago. It is owned and operated by Nuevos Hoteles de Panama S.A. under a franchise agreement. Aloft Panama offers 139 spacious loft-like rooms, tech forward innovation and a buzzing, social atmosphere. By 2014, it will offer an additional 186 rooms as part of an expansion phase. Panama is one of the most dynamic travel markets in the Americas, with a high-demand of business travel and an increasing number of leisure tourism. Strategically, Panama is an important market for Starwood. Following this opening, Starwood will operate five brands in the country, including Aloft, Sheraton, Four Points by Sheraton, Le Meridien and Westin, and will extend its footprint to eight hotels.

    Aloft Panama is adjacent to Sheraton Panama and Convention Center and strategically located across the city’s ATLAPA Convention Center and is approximately 5 KM from downtown and the financial center, making it an ideal choice for savvy business travelers. Amenities include an outdoor SplashSM pool, W XYZsm bar, RE:FUEL by Aloft, its 24/7 pantry for self-service light meals and snacks with healthy options, and RE:CHARGE, Aloft’s 24/7 gym, and nearly 5,800 square feet of flexible meeting space ideal for both business meetings and social gatherings.

    Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point.

    The opening of Aloft Panama will mark Starwood’s fourth Aloft hotel in Latin America following the opening of Aloft Cancun, opened in July; Aloft San Jose, Costa Rica in 2012 and Aloft Bogota in 2011. Four more hotels are slated to open, including Aloft Guadalajara in 2013; Aloft Merida in 2014; and Aloft Montevideo and Aloft Asuncion in 2015.

    Daniel Fountain / 03.10.2013

    Editor, Hotel Designs


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