Premier Inn Introduces UK’s First Twitter Concierge Service

    150 150 Daniel Fountain
    • 0

    The traditional hotel concierge is being shaken up by Premier Inn as the hotel chain announces it will be introducing an innovative Twitter based ‘virtual’ concierge service for its guests.Not only is this revolutionary take on the concierge concept a UK first, but Premier Inn is also becoming the first budget hotel chain to offer a concierge style service to its guests.

    To access Premier Inn’s weekend Twitter concierge service, guests must tweet @PremierInn #concierge and simply ask for recommendations on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre or even where to find an emergency dentist.

    The weekend Twitter concierge service will initially run as a trial for one month on Friday evenings in October with a view to extending it if it’s proved of value to guests.

    Steve Conway, who is leading innovation at Premier Inn, says: ‘We aim to offer our guests great service and outstanding value. We’re very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most out of their weekend away.’

    Ex-air hostess Danielle Lineker has a background in providing quality customer service and will therefore be acting as Premier Inn’s first virtual concierge on launch day. Danielle will offer personal recommendations to guests ranging from family activities, to romantic tips for couples or suggestions for making the most of a girly weekend away.

    Daniel Fountain / 05.10.2010

    Editor, Hotel Designs


    • 0