On the 10th anniversary of the former J Plus Boutique Hotel, the HK$10 million refurbishment presents a dramatic new image for the iconic address in Causeway Bay. The yoo Studio has created a brand new look for a new decade, building on the legacy of Philippe Starck’s original groundbreaking design, styled for fast living professionals and style-conscious travellers.Starting from the outside, the globally recognised brand yoo has created a new-look façade that “pulls back the curtains” to reveal the buzzing street-level lobby. The main entrance for the JPlus is given greater prominence, highlighting its position in the city. The large format Renaissance-style portrait (pictured) shows playfully symbolises the hotel’s own rebirth.
Mathew Dalby, Design Director, YOO said:
“The JPlus by YOO is an iconic establishment within the hotel world, and we are proud to be part of its design history. Originally designed by Philippe Starck – who along with entrepreneur John Hitchcox founded YOO in 1999 – the JPlus by YOO has been reimagined by the YOO Studio giving it a fresh new look for 2014.”
The full refresh will be revealed in Mid-May.
