EXTREME Sports Channel to launch EXTREME hotel

150 150 Daniel Fountain
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EXTREME Hotels, a ground breaking hotel management and licensing company, and “Rosa Khutor” Ski Resort Development Company LLC, have appointed London hotel specialist architects and interior designers Dexter Moren Associates to design the EXTREME Hotel in Sochi. The 209 bedroom EXTREME Hotel and resort will open in 2015 for domestic and international travellers alike. Strategically located at the foot of the Alpine Ski slopes and adjacent to the Rosa Khutor EXTREME Park, both developed for the Winter Olympic Games 2014, the EXTREME Hotel will deliver the ultimate adventure playground for even the most demanding guests.

The new EXTREME Hotel is inspired by sports, fashion, art and music. Al Gosling, CEO of EXTREME and founder of the Extreme Sports Channel says, “We are creating an original hotel offering that resonates with travellers who crave a getaway geared to their high-octane pursuits and the lifestyle. Once delivered we will have created a great destination to not only do the sports but everything else that makes your stay unforgettable, the people, the party, the experience. You may not remember but you will never forget.”

Director at DMA Jacqui Kirk explains “Our brief is to translate the globally renowned EXTREME brand and bring it to life within a hotel context. Working together we are creating a completely immersive space which pushes the boundaries of a conventional hotel towards a much more dynamic offering. Within the hotel the user can define their stay and the way they use the space.”

Guests won’t enter into a traditional hotel lobby, but instead will become immediately immersed in the brand, with the entrance being open plan to the café zone, bar and dance floor – flexibility will be central to this area creating a very different vibe from day to night. Juxtaposing the energy from here to the Après Snow area will provide outdoor & indoor spaces with big open fireplaces, DJs, bar to party in straight after skiing. Adjacent to this the gaming area includes a range of experiences that connect with our guests way of life. When guests are ready to kick back and switch off, the rooms will provide the perfect crash pad. Beds will be mounted on casters so they can be moved around at will doubling to form partitions which can create a private cocooned space.

Recognising that the world presently holds more than 165 million Extreme Sports participants worldwide, and that Extreme Sports are the fastest growing market sector in the sports arena, EXTREME Hotels has a clear market positioning and a community craving this product.
Future EXTREME hotels are being planned in Europe, Africa and the Middle East.

Daniel Fountain / 23.04.2014

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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