Decoratif Design Case Study:Beauty – On A Grand Scale

150 150 Daniel Fountain
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The Decoratif Design team love a challenge. In fact, the bigger and the more creative the brief, the better. So when a respected interior design company got in touch, we couldn’t have been more enthused. A strategic partner to the world-famous Roots Group, Areen Design is the creative force behind some of the most stunning interiors in the world. Saudi Arabia’s King Abdulaziz International Airport and Abraj Al Bait Mall have all benefited from the company’s creativity and vision, as have numerous hotels and private residences throughout Europe and the Middle East.

The latest project – to style the interior of Makkah’s Al Maqam Hotel – was no less exciting. Their designs featured breath-taking materials and finishes, with furniture, fixtures and fittings that reflected the lifestyle and tastes of the hotel’s clientele.

Enhancing the opulence and beauty of the designs were a large number of stunning mirrors, incorporating a wide range of shapes, sizes, styles and finishes. In total, over 1700 mirrors were needed to complete the project… and the designers turned to Decoratif Design to help.

Working alongside the design team, Decoratif Design built and delivered the full order in under 6 weeks. Many of the mirrors were created from simple sketches – meaning the materials had to be carefully specified, sourced and priced before the build could begin. Our designers’ expertise meant that we were able to advise the interior designers on the best options, ensuring the mirrors looked stunning and could be delivered on time and within budget.

Our brief also incorporated a large number of reproduction and bespoke mirrors. This meant conducting some painstaking research and enquiries in order to create the exact look intended.

In just 6 weeks, Decoratif Design designed, produced, shipped and installed the entire order – much to the delight of the designers and their client.

Buying expert Angela Dzah commented: “We knew that Decoratif Design would not let us down. Their ability to design and produce such volumes within extremely short time-frames is remarkable, and their willingness to accommodate our changes demonstrated real flexibility. Decoratif Design met every aspect of our brief, and went out of their way to keep us up-to-date with progress. I would not hesitate to recommend them.”

Daniel Fountain / 10.05.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.