Choice Hotels International President and CEO to Appear on CBS’s ‘Undercover Boss’

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    CBS has announced Steve Joyce, president and chief executive officer for Choice Hotels International, Inc. as the first boss to be seen undercover on the second season of the hit reality series “Undercover Boss,” Sunday, Sept. 26 (10:00-11:00 PM, ET/PT). Choice Hotels is the featured company in the second season premiere “Undercover Boss” episode, during which viewers will get an undercover look as Joyce takes on the roles of frontline employees at numerous hotel locations. “I am extremely excited for Choice and our franchisees, as Undercover Boss will generate significant attention for us and our family of brands,” said Joyce. “This is a remarkable opportunity for Choice, and I’m thrilled that our hotels, our franchisees and our organization are going to be featured in front of a national audience of millions of people.”

    The Emmy Award nominated “Undercover Boss,” which was the Number One new series of the 2009-2010 season, follows chief executives as they slip anonymously into the rank and file of their companies. Each week documents a different executive’s undercover mission, where they are able to experience working with employees in the forefront of their company. The executives are given a new perspective on their corporation – being able to see what is running well, what may need adjustments, and working personally with the people who truly represent their company.

    Other companies to participate in the new season of Undercover Boss include the Chicago Cubs, Chiquita Brands International, DIRECTV, Frontier Airlines, Great Wolf Resorts, Lucky Strike Lanes and NASCAR.

    Daniel Fountain / 16.09.2010

    Editor, Hotel Designs


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