base2stay to become ‘Nadler Hotels’, with a new flagship property launching in Soho this Spring

    150 150 Daniel Fountain
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    base2stay has recently announced the launch of “The Nadler Soho” – the group’s new flagship hotel and second London property – which will open in May. Located in a new, landmark building in the heart of Soho, the hotel will comprise 78 rooms, a number of which will come with terraced courtyards or Soho Square views. The property will also feature an exceptional penthouse suite: perfect for longer stays.

    The opening of The Nadler Soho will coincide with base2stay, the group’s operating company, becoming Nadler Hotels and the renaming of the newly refurbished Kensington property as The Nadler Kensington.

    With a focus on service, at the centre of the Nadler experience are their front desk ‘Local Ambassadors’. Tapped into the local neighbourhood, they will provide introductions to the best bars and most exciting restaurants, and share insider knowledge on where to go and what to do in the local community.

    The Nadler Hotel proposition is all about delivering four star rooms, with five star service, at three star prices. Whilst many ‘affordable luxury’ properties focus on style over substance and place an ever-increasing emphasis on technology replacing service, Nadler Hotels offer genuine luxury and value by concentrating on doing the essentials exceptionally well.

    Commenting on the announcement, CEO Robert Nadler said:

    “Nadler Hotels is an evolution from the successful base2stay concept. All the core values and services remain the same though the new name better reflects the demands of the London and international market. Our guests can still expect city centre locations, interior designed, well planned rooms, discreet in-room mini-kitchens, Nespresso machines, high quality linen and free Wi-Fi, together with excellent service and what we believe to be a new level of integration with the local community. Our aim isn’t just to give you a city centre room, it’s to give you the city, and for this, there can be no better location in the world than Soho.”

    Nadler Hotels’ award-winning Liverpool property will remain a base2stay and become the flagship of the group’s regional business.

    Daniel Fountain / 02.04.2013

    Editor, Hotel Designs


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