A Novotel flagship with a “made in Broadway” design

    150 150 Daniel Fountain
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    Novotel New York Times Square has unveiled a dramatic renovation of its centrally-located address. More metamorphosis than mere makeover, this property is the first hotel in Times Square to undergo a large-scale redesign. Its striking room upgrades, the new restaurant, Supernova, and the exclusive outdoor Terrace offer unparalleled views of Times Square. The hotel aims to emerge as a go-to destination for both travellers and locals who long to be where the action is, thanks to its electric atmosphere. After an exciting $85 million revamp financed by the owners, the real-estate asset management companies Chartres Lodging Group LLC, Apollo Global Management LLC, and Lubert-Adler Partners. Led by the design firm Stonehill & Taylor, the complete renovation of Accor’s Novotel brand’s North American flagship creates an inviting ambiance in the heart of the city.

    Grégoire Champetier, Global Chief Marketing & Distribution Officer of Accor said: “The metamorphosis of this property demonstrates Novotel’s ability to constantly reinvent itself. Through its powerful worldwide network of 400 hotels, located in strategic locations, Novotel remains one step ahead in its concepts, in order to anticipate and fit business and leisure new consumer trends. This French pioneer brand was born and raised with an audacious and innovative mindset. Nowadays, Novotel – and this iconic property in particular – keeps this spirit alive and continues to promote innovation as a way of life”.

    Marc Sternagel, General Manager of the Novotel New York Times Square hotel, added: “We’re thrilled to debut the ‘new’ Novotel New York today. The revived look of the hotel, combined with Supernova restaurant and our stunning Terrace, offers locals and visitors alike a reason to create their own New York memories.”

    Daniel Fountain / 04.10.2013

    Editor, Hotel Designs


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